Benson's work with the Wines of Languedoc (CIVL) included an H2 promotion generating $1.36 million in sales, an expansion of SKUs, and new search categories "South of France" and Languedoc's AOPs. Additionally, a pivot to online trade education with Napa Valley Wine Academy included a somm challenge, WSET scholarship, webinar, and regional guide on SevenFifty.com
Benson’s vision is to create the preeminent global wine and spirits marketing agency.
To get there, the agency pursues a simple people strategy, the “Upward Spiral.” The agency adds truly outstanding people to our account teams, who deliver stellar results, which attract the right clients and allow us to expand and evolve. This self-reinforcing strategy influences every aspect of the company.
ARE YOU READY TO JOIN OUR TEAM?
If you are inspired by how our strategy supports our vision, we invite you to review our current openings.