Life has gotten much more complicated in 2020, and Bread & Butter Wines wants to make it much easier. In a new 360-degree marketing campaign, Bread & Butter has one piece of advice – “Don’t Overthink It.” Rolling out now, the new campaign juxtaposes complicated life decisions and overworked wine tropes with the simple, reassuring choice of picking up a bottle of Bread & Butter wine.
Benson’s vision is to create the preeminent global wine and spirits marketing agency.
To get there, the agency pursues a simple people strategy, the “Upward Spiral.” The agency adds truly outstanding people to our account teams, who deliver stellar results, which attract the right clients and allow us to expand and evolve. This self-reinforcing strategy influences every aspect of the company.
ARE YOU READY TO JOIN OUR TEAM?
If you are inspired by how our strategy supports our vision, we invite you to review our current openings.