Benson is a leading wine and spirits marketing agency in the United States, with offices in Napa Valley and New York.

Since 2000, we have worked with iconic wine and spirits companies, launched new brands, and even helped introduce and build whole alcohol beverage categories.

Our vision is to be the preeminent wine and spirits marketing agency. In 2005 we opened an office in New York and over the years our wine and spirits marketing services have evolved to incorporate digital marketing and advertising, media partnerships, influencer partnerships, and advocacy marketing to better serve our clients. With a cross-cultural perspective and a collaborative team approach, our goal has never been to be the biggest, but to be the best at what we do.

Benson New York Office


Working as one team, Benson’s offices in the dynamic, epicurean markets of New York City and Napa Valley — coupled with our virtual communications skill set–allow us to keep our finger on the pulse of influencers in the U.S.




Our love for non-traditional marketing and great storytelling–and for all things vinous and spirituous–propels some of the industry’s best-known brands.




Clients benefit from cross-functional account teams composed of specialists in branding, PR, social media, digital advertising and advocacy marketing.  Our combination of industry focus and service integration drives Benson’s average client engagement of four years.


Benson’s vision is to create the preeminent global wine and spirits marketing agency.

To get there, the agency pursues a simple people strategy, the “Upward Spiral.” The agency adds truly outstanding people to our account teams, who deliver stellar results, which attract the right clients and allow us to expand and evolve. This self-reinforcing strategy influences every aspect of the company.

Jeremy Benson

Benson founded the agency in 2000 and directs client strategy and creative development. He speaks frequently at industry conferences and university seminars on digital media, direct marketing and brand marketing.

Prior to starting Benson Marketing Group, he was brand manager and export sales manager at Franciscan Estates, and marketing director for the Napa Valley Vintners Association which brought him from Los Angeles to Napa. While in LA, he managed PR campaigns for LVMH Moet Hennessy Louis Vuitton brands including Domaine Chandon, Moet & Chandon, Hennessy Cognac, and Tanqueray.

Benson holds an MBA from the University of Southern California and a BA from Occidental College, both in Los Angeles.

Sample of Industry Boards and Speaking Engagements:

  • Robert Mondavi Institute for Wine & Food Science, UC Davis: Former Board of Executives
  • UC Davis Wine Executive Program: Past Marketing Seminar Lecturer
  • Direct to Consumer Wine Symposium: Past Chairman, Current Steering Committee Member
  • University of California at Davis, Board of Visitors & Fellows: Former Director

Telephone: +1 917.633.6002 Ext 2

Thea Schlendorf
Account Supervisor

Drawing on her experience working with Italian, Spanish and Portuguese brands, Schlendorf coordinates media outreach, story pitching projects, trade promotions and social media campaigns that garner attention for a diverse array of wines and vineyards. She also brings a tenacious and organized hand to wine events for press and trade.

Schlendorf joined Benson’s New York office in 2008 from Winebow, a successful wine importer and distributor located in New York. Working in the education department, Schlendorf developed training materials to help the sales team and buyers better understand and sell the company’s broad portfolio of brands. Schlendorf is a Certified Specialist of Wine, Certified Sommelier through the Court of Master Sommeliers, and graduated with a BA in history and economics from Colgate University.

Telephone: +1 917.633.6002, EXT 1

Whitney Sawle
Account Executive

Whitney joined the agency’s Napa Valley office at the start of 2020, bringing direct-to-consumer sales and digital marketing experience. Her specialties include social media strategy, designing cohesive campaigns and sharing compelling brand stories.

Prior to joining the team, Whitney worked in marketing for Napa Valley’s HALL Family Wines and focused on developing strategy and producing email and social media campaigns for its three brands. She was involved with the digital marketing and creative efforts to drive sales and awareness to e-commerce, social channels, wine club membership and visitation. She also has experience in trade marketing and new product development at Ghirardelli Chocolate and direct-to-consumer sales at WineAccess.

Whitney graduated from the School of Hotel Administration at Cornell University. In her spare time, she enjoys traveling, photography and studying for the WSET Level 4 Diploma.

Telephone: +1 917.633.6002, EXT 16

Sarah Jones
Vice President

Jones leads a variety of marketing efforts, developing strategy and executing tactics to create buzz for clients and their products. She has a keen interest in market place trends, what people are drinking and how they are spending their free time. Thinking like an editor, Jones has a knack for developing appealing storylines that resonate with writers and result in ink for the agency’s clients.

Prior to joining the agency, Jones worked for Robert Mondavi Corporation’s headquarters in Napa where she coordinated media campaigns for the company’s wine brands. She graduated from Boston College.

Telephone: +1 917.633.6002 EXT 10

Alexzandria Parker
Account Coordinator

Alexzandria joined Benson Marketing Group in the fall of 2019 with experience in public relations, social media marketing and special events. Prior to Benson, she worked at amfAR, The Foundation for AIDS Research, New York, in the marketing and communications department for international events. Prior to that, she interned at Nike Communications where she honed her skills on pitches, press releases, and placements at well-known broadcast and online publications. She graduated from Marymount Manhattan College with a degree in Communications with a focus in English and Journalism.

Telephone: +1 917.633.6002 EXT 12

Marie Christina Batich
Account Executive

Batich joined the agency in fall 2019, bringing an array of public relations, influencer marketing, media tours, and sponsorship experience from the luxury lifestyle food & beverage space.Prior to Benson, she worked for importers such as Kobrand and Remy Cointreau, and agencies including Sopexa and Bullfrog & Baum. Her brand experience includes top tier Champagne Houses, Ketel One Vodka (and the launch of Ketel One Botanical), Gérard Bertrand Winery, as well as a bevy of French & Italian wine trade councils including Cognac, Loire Valley, Burgundy and Brachetto d’Acqui.

When there’s spare time, you might find her mystery shopping in retailers to keep a finger on the pulse of what consumers are looking for and where they get their information. Batich graduated with a BA in speech communications and rhetorical studies from Hofstra University.

Telephone: +1 917.633.6002, EXT 15

Susan Benson
Finance Manager

Since 2007, Susan has managed the agency’s accounts payables and receivables, cashflow, and client expense accounts. She coordinates a range of different domestic and international accounts the agency uses to fund operations and client campaigns. Prior to joining the agency, she managed winemaking and vineyard rojects as Pahlmeyer Winery’s first full-time employee, in Napa Valley. Her finance career began in Los Angeles at First Interstate Bancorp, managing corporate and municipal debt obligations, and she continued in that role later in the bank’s San Francisco department. She has a B.A. in History from the University of Redlands, in southern California.
Telephone: +1 917.633.6002 EXT 11

Cristen Monty
Account Coordinator

Cristen joined Benson Marketing Group in the fall of 2018 with a background in public relations and event planning. Prior to joining the agency, Cristen worked for Rubenstein Public Relations in New York where she worked with a variety of hospitality clients, which sparked her interest in wines and spirits and cocktail culture. Prior to that, she worked at JMG Public Relations, planning events for celebrities such as Kelly Osbourne, Paris Hilton, Kathy Lee and Hoda, among many others. Cristen was responsible for pitching and garnering placements in top-tier publications, as well as client management.
Cristen earned a Bachelor’s of Science degree in Public Relations with a focus in Journalism from SUNY Plattsburgh.

Telephone: +1 917.633.6002, EXT 9

Tara Randall

Tara Randall
Account Executive

Tara joined the agency’s Napa Valley office in early 2020, and runs social media and digital marketing campaigns for the agency’s brand clients. Programs range from content development and community management, to digital advertising and influencer marketing. Clients are both U.S.-based and international.

Prior to joining Benson, Tara ran digital marketing for the brands produced by Scheid Vineyards in California’s Central Coast. She focused on content creation, advertising, web management and SEO. Prior to that she ran her own SEO consultancy. Tara graduated from IUPUI, Indiana University-Purdue University, studying psychology, music technology and journalism.

Telephone: +1 917.633.6002 EXT 4

Ron DeAngelis
IT Consultant

DeAngelis is a seasoned Information Technology executive based in Silicon Valley that has been working with startup companies for over 20 years. Ron and his team manage Benson’s technology resources and infrastructure, spanning three offices and a range of different applications for the agency and its clients. Ron graduated from San Jose State University with a BS degree in Business Administration/Finance and Communications. He founded and has led Jump Start Technology, an IT consulting firm headquartered in Mountain View, CA, for more than 15 years.

Ron’s prior experience includes managing IT at C-Cube Microsystems (as it grew from 150 to 1200 employees with offices worldwide in less than 3 years), Novell, and Franklin-Templeton.

Telephone: +1 650.949.0667


If you are inspired by how our strategy supports our vision, we invite you to review our current openings.


Where’s Stella Rosa? America’s #1 Selling 750ml Wine Brand Reports Record Demand
Record demand during last 6 months has led to shortages of some of Stella Rosa’s favorite wines. The brand sold approximately 2.5 million cases in 2019. In last 26 weeks (period defined by Covid), the brand is #1 selling 750ml brand in the U.S. In this period, the brand is up +130% in value and 128% in volume over the same frame time last year according to Nielsen (last 26 weeks. Period ending 8.8.20).
Riboli Estates Group PR Launch Image
Riboli Family Wines Creates New Division
Riboli Family Wines, a family-owned company founded in 1917, announces the launch of Riboli Estates Group, a new division dedicated to its portfolio of ultra-premium and luxury wine brands from estate vineyards in Paso Robles, Monterey and Napa Valley.
NEW RELEASE: Bread & Butter Wines Introduces Sauvignon Blanc
Bread & Butter Wines, one of the fastest growing brands in the super premium wine segment, announces the addition of Bread & Butter Sauvignon Blanc.
Baileyana Portfolio Joins Benson
Benson’s PR engagement with WX Brands, a top 20 U.S. wine company, has expanded to include the Baileyana portfolio, including True Myth, Tangent, Baileyana and Zocker.
Biltmore Wines Taps Benson
Benson has been retained by Biltmore Wines on a strategic messaging and communications campaign to highlight the brand’s unique history and range of wine offerings.
Sawle Joins Benson
Benson has added Whitney Sawle to its digital team, managing social media campaigns and digital marketing for the agency's domestic and international clients.
Tara Randall
Tara Randall Joins Benson
Former digital marketing director at Scheid Vineyards, Tara Randall joined Benson's Napa Valley office in January 2020.
Alban Debeaulieu, Abbott Claim Angela Vineyards
New Beck Family Estates Portfolio Joins Benson
The new importer and marketer of Graham Beck, Steenberg Vineyards and Angela Estate has partnered with Benson on communications strategy and execution.
Marie Christina Batich
Batich Joins Benson NYC
To build out its suite of services and network of connections in New York, Benson has hired Marie Christina Batich, a skilled PR veteran of wine and spirits brands and regional marketing.