Digital Marketing

Digital Connections for the Wine & Spirits World

Take your Digital Presence to the Next Level

Get awareness, drive traffic, and convert visitors into customers

Led by a pedigree of marketers from large international brands — and force-multiplied by our in-house strategy, content, and creative teams — our full-service marketing offering is a rarified recipe for growth.

Social Media

Connect through any channel, create and engage communities that matter

Social media is table stakes for every brand; without it, you can guarantee you'll be an "also-ran" in your industry. But there's a difference between being present and being productive on social media, and we know how to navigate your brand into effective engagement. Whatever platform you're leveraging, we bring the strategy, content, and cadence to get you to the top.

• Social Media Strategy

• Content Strategy

• Distribution Strategy

• Calendar Creation

• Channel Management

• Group Engagement

• Social Listening

Paid Digital

Amplifying your message across the web

Every brand needs digital marketing, and fly-by-night digital marketing agencies are a dime a dozen. How do you separate the good digital marketers from the commoditized? Experience. Our digital marketing team comprises senior marketing leaders who have led big international brands through the early adoption of digital marketing to the present day. Our digital marketing program drives growth and performance tip-to-tail through your brand’s marketing funnel, leveraging data and extensive A/B tests to optimize and iterate for maximum ROI.

• Digital Marketing Strategy

• Search Engine Marketing (SEM)

- Paid Search

- Display

•  Paid Social Media

• Streaming Video/Over The Top (OTT) Advertising

• Programmatic Advertising

• Native Advertising

• Affiliate Marketing

Email Marketing

Take a dynamic, timely message to your most engaged customers

Email marketing can be a significant revenue driver if done right. With extensive experience in nearly all major platforms and as an official Klaviyo partner, we strategize, design, build and optimize your brand's email marketing to get you the best ROI in your entire brand marketing plan.

• Sign-up Forms

• Transactional Email Campaigns

• Workflows/Automations/Journeys

• Lists/Segmentation

• SMS/Text Message Marketing

• Template Creation

• Audience Surveys

• CRM Management

• Integrations

SEO/Organic Search

Be found when potential customers are seeking answers

Your website is one of your brand’s most powerful tools, but it won’t hold water without intelligent SEO. That's where we come in. We audit your site, research your competition and keywords, and create a technical and on-page SEO plan that improves your position on Google and other major search engines to ensure a long-lasting, high-ranking organic presence and returns.

• SEO Site Audits

• Competitive Research

• Keyword Research

• On-Page SEO

• Technical SEO

• Backlink Building

• Position Tracking

Client Testimonials

We let our customer experiences speak for themselves.

The team has been the rare find of creativeness, design, business acumen, and dedication, which is almost impossible to find in one team. I’ve been blown away by their ability to listen, understand, and lead on every task I’ve asked of them. I have no desire to talk to or work with any creative team other than theirs.

Eric TurnerCMO, In Good Taste

Ready to Drive Traffic and Get Results?

Contact Benson Marketing Group to get started.

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