At Benson, we focus on understanding your business goals before customizing a digital marketing campaign.
That’s not unique (we hope). But what is unusual among marketing agencies is Benson’s ability to integrate digital campaigns into wine and spirits sales trade programs, PR campaigns, and more.
Do you need these digital marketing services?
Clients retain us to apply our digital marketing skills to these opportunities:
- Retailer Sales: Use social media ads to drive local consumer traffic to retailers carrying your brands
- Presentations: Media plans for inclusion in wholesaler and retailer presentations
- Points of Distribution: Digital support now required by retailer chains to expand your ACV
- Engagement: Social media campaigns designed to engage existing followers
- Content Creation: Social media content development to allow inhouse teams to focus on DTC sales
- Marketing Segmentation: Targeting strategies reaching Millennial or Gen Z demographics
- PR Leverage: Digital campaigns that use PR results to drive impressions and brand awareness.
Why outsource digital marketing?
Bandwidth. The benefits of outsourcing digital marketing to any agency are many – take bandwidth, for example. Many wineries and distillery teams don’t have the time to devote to creating media plans for sales presentations, researching and conducting campaigns on third party seller sites, or creating geo-targeted campaigns that promote your retailer partners (legally).
Experience. If your team is not working in the social and search platforms every day it is difficult to stay up to date. The algorithms and restrictions of these platforms – let along their user interfaces – are in constant flux. This creates both challenges and opportunities. When you retain Benson, you retain a team deep into this world. Duplicating our expertise with an inhouse team is extremely expensive.
Adaptability. Benson doesn’t have a “house palate” — we don’t rinse and repeat. We adapt and we learn. Across clients we see how consumer behavior and the tools we use are constantly changing, and we adapt in the service of our clients. Our agency DNA is designed to question assumptions, test ideas, and adapt to meet your goals.
Voice. We often hear how only an employee can understand a brand’s voice and, therefore, the brand doesn’t outsource social media. But think about that assumption for a minute. If you outsource PR, you are outsourcing your voice (to those with a megaphone reaching more people than on Twitter). Is your employee permanent? Is it your voice, or a legacy issue?
Efficiency. Yes, it’s less expensive. Whether you’re looking to improve your social media presence, drive higher ACV and consumer pull, or attract new customers, our digital toolkit saves you time and money over in-sourcing.
Let’s get your digital marketing strategy going
There’s no commitment. But be forewarned–you might like what you hear. Even though our contracts have a no-penalty cancellation clause, our average client engagement exceeds four years.
Ok, but how much will this cost?
Learn what PR, social media, and digital functions are best in-sourced, outsourced, or combined – and how much it all costs. Join our email list and we’ll send you our presentation, “Wine Marketing Communications Guidelines.” Twenty years of advice in less than 20 slides.
Smith & Hook
St. George Spirits
Rathbone Wine Group
Free the Grapes!
Napa Wine Co.
Hahn Family Wines
BENSON’S INTEGRATED APPROACH
STORIES TOLD POWERFULLY
If you want your brand to sparkle, to connect emotionally with your audiences, you need a compelling story grounded in credible, strategic messaging.
Our approach delivers what today’s consumers expect: consistent messages and relevant information conveyed seamlessly across media.
How do we do it? People and process. Our organizational toolkit taps the team’s expertise and connections across our offices.