Wine Business Top 50: Congratulations to the Innovators!
Published March 22, 2022
We are proud of the work we do for each client and, this month, we highlight four dynamic clients named to Wine Business’ “Top 50 Largest Wineries” for 2022.
Each of them has pursued a distinctive path to success. But what they have in common – in addition to keeping us busy! – is their focus on innovation:
WX Brands: A very successful portfolio of national brands includes fast-growing Bread & Butter, a multi-year IMPACT Hot Prospect awardee. B&B introduced line extensions — up rather than the more common practice of moving down the price scale — with new Napa Valley AVA wines and a Napa Valley tasting room to showcase them. Their “don’t overthink it” campaign is cutting through a lot of marketing noise. And that’s just one of their national brands. https://www.wxbrands.com/
Hahn Family Wines: To complement their high-end Pinot Noirs and Chardonnays from Santa Lucia Highlands, Hahn added a new Appellation Series from Arroyo Seco. After 40 years of winemaking, they continue to innovate — their Smith & Hook label of Central Coast and Paso reds and a new Sauvignon Blanc is gaining traction in the market. https://www.hahnwines.com/
Purple Brands: Raeburn Winery Chardonnay is a national phenomenon. It’s another win in owner Derek Benham’s history of successes. Within Purple’s spirits group, Redwood Empire Whiskey is defining “California whiskey,” launched two bottled-in-bond expressions last fall, and holds the largest inventory of ageing whiskeys in the state. https://purplebrands.com/
Riboli Family Wines: In just a few months, the Riboli family has deepened its senior leadership team, purchased Jada Vineyards & Winery and two vineyards in Paso Robles supplying their Paso Robles and Monterey-based brands. But we’re burying the lead: their Stellar Rosa brand is now #1 in retail value for wines priced above $10, according to IMPACT, with a No-Alc line introduced in January. https://riboliwines.com/