Tara Randall, formerly digital marketing director at Scheid Vineyards, has joined Benson’s Napa Valley office.
Tara will work with the Benson team in Napa and New York on strategy and execution for the agency’s social media and digital marketing campaigns for winery and spirits clients. The agency provides full-scope social media services as well as digital advertising promoting both DTC and 3-tier retail sales. Prior to joining Benson, Tara ran digital marketing for the brands produced by Scheid Vineyards in California’s Central Coast. She focused on content creation, advertising, web management and SEO. Prior to that she ran her own SEO consultancy.