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Our Predictions for 2022

As we look ahead to 2022, here are a few of the trends and predictions we are keeping our eyes on. We’d love to hear your thoughts or connect you with any of our client spokespeople to talk in further detail.  

  • Climate Change/Sustainability – These two words are very broad terms, encompassing a lot of different things, but for sure some aspect will be on everyone’s minds in 2022; whether it is reducing packaging weight, making changes in the vineyards, or supporting outside initiatives. 
    • Barton & Guestier can talk with you about the ways in which they are ramping up their Corporate Responsibility Initiatives.  
    • Riboli Family Wines and Hahn Family Wines can tell you about enhancing sustainability in their vineyards and practices.  
    • The winemakers at Graham Beck in South Africa and Biltmore Winery in North Carolina can speak to experiments with new varieties to better withstand climate changes. 
  • Diversity, Equity, and Inclusivity – End consumers will continue to gravitate towards trailblazing themes/people/brands that authentically put women and minorities at the forefront.  
  • The Espresso Martini Craze – Surging back into popularity, this drink quickly became a bit of a pain for bar staff. While we anticipate people will still seek out this drink, we predict that mixologists will find new ways of making them and in the process perhaps unleash themselves from the espresso machine. Our friends at St. George Spirits offer their NOLA Coffee Liqueur as a key starting point.  
  • No/Low Alcohol Trend – Health and wellness driven choices like this will continue and Veuve du Vernay debuted its Sparkling Alcohol Removed wine earlier this year. 
  • Champagne Alternatives – While the greater wine industry is expected to suffer a decline this year, the sparkling wine segment will see its 13th consecutive year of gain. We see this continuing in 2022 with consumers looking for great quality for the price. The leading Cap Classique producer in the US market, Graham Beck, definitely has something to say about that!  
  • Seltzer Alternatives — Sales of hard seltzers have finally begun to decline, the question is – what will step in to take some of this market share? Lower alcohol, wine-based RTDs may see their moment.   
  • Integrated Marketing – Creating brand “share of attention” will be increasingly challenging, requiring more brands to fully integrate sales and marketing activations. That is, get ready for fewer, but bigger, promotions. 
  • Democratization of Wine – Yes, trading up is here to stay. But so are the basics: affordable, delicious, widely available wines are never off-trend. WX Brands’ Bread & Butter wines, one of the fastest growing brands, will continue to not “overthink it.”  
  • Logistical Issues – Supply chain issues will linger and continue to cause headaches in 2022. Brands will be challenged to find creative solutions, potentially in the form of more domestic suppliers. 
  • Expanded DTC Shipping – The push to continue expanding and streamlining legal winery DTC shipping will take the Free the Grapes! campaign to wine lovers in Utah, Mississippi, and Delaware, the only three states with bans.  
  • Craft Spirits is Turning 40 – Founded in 1982 and serving as a vanguard of the modern craft spirits movement, St. George Spirits will celebrate past milestones (Absinthe anyone?) and prognosticate on the next 40 years.  
  • Terroir Whiskey? – New “bottled in bond” releases reflect the where and when of whiskey distilling, and Redwood Empire Whiskey will launch a fall BiB from the 2017 “vintage.”   

Riboli Family Wines Taps Benson

We are excited to announce an expanded PR and digital marketing engagement with Riboli Family Wines, focusing especially on the company’s Riboli Estates Group of brands.

The PR campaign includes consumer and trade communications and media pitching around the REG division — including San Simeon, Maddalena, and Highlands 41, among others — as well as the broader company, Riboli Family Wines, which includes the popular Stella Rosa brand. Benson’s work with the family owned and managed company first started in 2018 with the completion of brand messaging projects for the company’s REG portfolio.

More on Riboli Family Wines

Riboli Family Wines, a family-owned company since 1917, celebrates over a century crafting award-winning wines. Wine Enthusiasts’ 2018 American Winery of the Year, Riboli Family Wines includes the Riboli Estate Group division – a portfolio of estate-based brands sourced from the family’s 1,300 acres of sustainably farmed vineyards in Paso Robles, Monterey, and Napa Valley. With a natural affinity for creativity and innovation, the third and fourth generations of the Riboli family continue to lead the industry and push the boundaries of winemaking and the wine drinking experience.  

San Simeon

Rugged, refined and respected, San Simeon wines are driven by terroir – shaped by California’s unique coastal soils and the cooling influence of the Pacific Ocean. The fog and cool air from the sea bring a vital freshness to the wines, which are crafted with 100% estate-grown fruit from the Riboli family’s certified sustainable vineyards in Monterey and Paso Robles. San Simeon’s portfolio of premium wines includes Cabernet Sauvignon, Chardonnay, Pinot Noir, Sauvignon Blanc, Grenache Rosé, Viognier,  Syrah, Petite Sirah, Merlot, as well as a more premium tier that includes a Bordeaux-style blend named Stormwatch, and a Reserve Cabernet Sauvignon from select vineyard blocks

Maddalena

Maddalena Wines is the namesake of Maddalena Riboli, the family matriarch, whose bold vision and pioneering spirit have inspired the family’s innovation for more than eight decades. Like Maddalena herself, these wines make their mark with a full range of white, red, and rosé offerings from Monterey and Paso Robles. Proudly 100% estate-grown and sustainably made from vineyard to bottle, Maddalena Wines is also a stalwart supporter of Dress for Success – West, a worldwide non-profit that empowers women to achieve economic independence.  

Highlands 41

Highlands 41 represents the thrill of adventure and the road less traveled. Historic Highway 41, which connects the Pacific Ocean and Yosemite, carves through an ancient seabed that is now the Riboli family’s Creston Highlands Vineyard – a limestone-rich site 1,300 feet above modern-day sea level. Crafted for freshness and purity with minimal oak, these dry, estate-grown wines are an invitation to adventure, exploring the dramatic natural settings that frame our outlook and shape our vineyards.

 

Positive on Paso: Why you should be looking at Paso Robles for Cabernet Sauvignon

Positive on Paso: Why You Should Look to Paso Robles Cabernet Sauvignon

Cab is still ‘king’ in the U.S. wine market, but 2020 has shown it’s time to start looking at the areas these wines come from differently. According to Sovos ShipCompliant data, Cabernet is still the most ordered varietal, but the price per bottle is dropping.

And why is that?

COVID-19 lockdowns drove many people to buy online, and many of those buyers were in the Gen X and Millennial generations, an important demographic for the present and future of the wine industry. Looking for good value in the bottle, they migrated towards Cabernet’s NOT from pricey areas like Napa Valley.

Enter Paso Robles.

This region has long been known as a region that delivers all of the fruit and structure wanted in a Cab for more approachable prices. These are wines to enjoyed with family and friends at any time and not stored away for special occasions. But don’t take our word for it. Explore these Paso Robles clients, their winemakers and wines with our webinar, “BensonLive Presents: Positive on Paso Cab,” an interview with four winemakers taped June 24, 2021, located here on our YouTube channel.

Clockwise from top left: Kip Lorenzetti, Anthony Riboli, Roy Takigawa, Megan McCollough

Megan McCollough, Smith & Hook, Hahn Family Wines
Megan McCollough, Smith & Hook Winemaker, leads Hahn Family Wines’ Central Coast red wines that pay homage to the Hahn family’s first Monterey County properties. With nearly a decade of winemaking experiences under her belt, McCollough is setting an example for other young winemakers in California. Try one of her latest wines from Paso Robles: Smith & Hook Reserve Cabernet Sauvignon, SRP $45

Kip Lorenzetti, Chronic Cellars
Kip Lorenzetti’s winemaking career has taken him around the world, but he has called Paso Robles home for more than five years. Prior to Chronic Cellars, he was the winemaker at Wild Horse Winery & Vineyard, a pioneer in the Paso Robles area. It is the mission of Chronic Cellars to bring the nuances of the 11 different sub-AVAs in Paso into its wines. Good wine is in the winery’s bones.
Check out something noble with Chronic Cellars Sir Real Cabernet Sauvignon, SRP $15

Rob Takigawa, True Myth
Rob has been making wine in SLO County for over 20 years. Each vintage has furthered his knowledge of growing and making excellent wine in Paso Robles. A native of the Central Coast, Rob is a graduate of Cal Poly with a Soil Science Degree. After first understanding the science side of wine, Rob was inspired to get his hands dirty and ventured into the in winemaking side in 1997. From there he has never looked back. Taste his experience in Paso through the latest vintage of True Myth Cabernet Sauvignon, SRP $24

Anthony Riboli, Highlands 41, Riboli Estates Group
Fourth generation family winemaker Anthony Riboli received his M.S. in Viticulture from the University of California, Davis. Since apprenticing under Michael Weis at Groth in Napa Valley, he has lead winemaking and grape growing for the California portfolio at Riboli Family Wines. Anthony’s foremost goal has been a meticulous focus in the vineyards as well as winemaking at Riboli Family’s state-of-the-art facility in Paso Robles. Start your Paso Robles adventure here: Highlands 41 Cabernet Sauvignon, SRP $15

Contact Thea Schlendorf at schlendorf@bensonmarketing.com to connect with these winemakers and their wines.

Riboli Estates Group PR Launch Image

Riboli Family Wines Creates New Division

Los Angeles, CA – August 25, 2020 – Riboli Family Wines, a family-owned company founded in 1917, announces the launch of Riboli Estates Group, a new division dedicated to its portfolio of ultra-premium and luxury wine brands sourced from the Riboli family’s estate vineyards in Paso Robles, Monterey and Napa Valley. The Riboli Estates Group will focus on growing the family’s portfolio of wine labels including San Simeon, Maddalena, Opaque, Riboli Family Vineyard, Windstream, and a forthcoming new brand, Highlands 41.  

The Riboli Family, while experiencing amazing success with Stella Rosa, the #1 selling 750ml wine brand and one of the fastest-growing wine brands in the U.S.*, has always had an eye to the future and the next big endeavor for the company.  In 1986, the family purchased their first piece of land in Rutherford, Napa Valley, then continued to purchase land in Monterey and more recently invested in acquiring and planting new vineyards in the highly desired Paso Robles region. Today, the family owns over 1,000 planted vineyard acres in California – which are 100% sustainably grown in Paso Robles and Monterey – from these prestigious wine regions.  

In addition, the family completed construction on a state-of-the-art, sustainably certified, energy efficient winery and event center in Paso Robles several years ago.  The Riboli Family Winemaking & Event Center, was designed with the very latest sustainable winemaking technology that shows the family’s commitment, not only to creating fine wines, but to preserving natural resources. Of note, the winemaking facility is entirely powered by solar panels and recycles 100% of all water used.   

“From ground to glass, maintaining control of our estate-based wines is essential to the sustainability of our family business,” says Anthony Riboli, fourth-generation vintner. “Our tremendous viticultural and production investments behind these wines play a critical role with the development of this new division. We are committed to growing these exceptional wines for the California wine industry and future generations of the Riboli family.”  

While dubbing the new division with trade partners over the last several months as “Project X,” the Riboli Family made significant enhancements to their infrastructure and invested in a dedicated marketing and sales teams. Consumers and distributor partners alike can now explore all the award-winning wines within this portfolio under the name, Riboli Estates Group. 

“We understand our wine consumer not only through our 100+ years in the industry, but also through our tasting room and a team keeping a pulse on industry trends and staying competitive in the ultra-premium and luxury wine business,” says Paul Hecht, National Sales Manager. “These remarkable wines now have a setting to shine and allow us to remain forward thinking, with a strategic approach to our distributor partners and consumers alike; all with the intent of setting up everyone involved in this new division for success.” 

The Riboli Estates Group consists of: 

  • Estate Grown Wine 
  • Certified Sustainable Winery & Vineyards  
  • Family Owned since 1917  

To download Riboli Estates Group photo visit our Dropbox 

About Riboli Family Wines 

Riboli Family Wines, a family-owned company since 1917, celebrates over a century crafting award-winning wines from both California’s most prestigious wine-growing regions of Paso Robles, Monterey, and Napa Valley, in addition to Stella Rosa®, the #1 selling 750ml imported Italian wine brand. With a natural affinity for creativity and innovation, the 3rd and 4th generations of the Riboli Family continue to lead the industry and push the boundaries of winemaking and the wine drinking experience. For more information, please visit www.riboliwines.com. 

Press Contacts  

 Marie Christina Batich, Benson Marketing Group  batich@bensonmarketing.com, 917.633.6002 Ext 15 

 Natasha Hayes, Riboli Family Wines, natasha.hayes@riboliwines.com 415.608.8050