Benson is excited to announce a U.S. media outreach campaign for new client, Wine Australia.
The wine PR campaign includes communications and media pitching around key messaging for Australian wines, including the creativity and diversity of the Australian scene, elevating the awareness of premium Australian wine in the U.S., and promoting Australian Wine CONNECT.
Australian Wine CONNECT is a dynamic, always-on, virtual platform bringing the global wine community together to build new connections with hundreds of Australian wineries for powerful commercial outcomes. CONNECT is free-to-use for all wine trade wishing to extend their knowledge of, and business reach with Australia. The platform offers business-to-business matching services for retailers, importers, and the on-trade across the globe.
More on Wine Australia
Wine Australia supports a competitive wine sector by investing in research, development, and adoption (RD&A), growing domestic and international markets, and protecting the reputation of Australian wine.
Wine Australia is an Australian Commonwealth Government statutory authority, established under the Wine Australia Act 2013, and funded by grape growers and winemakers through levies and user-pays charges and the Australian Government, which provides matching funding for RD&A investments.