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Positive on Paso: Why you should be looking at Paso Robles for Cabernet Sauvignon

Positive on Paso: Why You Should Look to Paso Robles Cabernet Sauvignon

Cab is still ‘king’ in the U.S. wine market, but 2020 has shown it’s time to start looking at the areas these wines come from differently. According to Sovos ShipCompliant data, Cabernet is still the most ordered varietal, but the price per bottle is dropping.

And why is that?

COVID-19 lockdowns drove many people to buy online, and many of those buyers were in the Gen X and Millennial generations, an important demographic for the present and future of the wine industry. Looking for good value in the bottle, they migrated towards Cabernet’s NOT from pricey areas like Napa Valley.

Enter Paso Robles.

This region has long been known as a region that delivers all of the fruit and structure wanted in a Cab for more approachable prices. These are wines to enjoyed with family and friends at any time and not stored away for special occasions. But don’t take our word for it. Explore these Paso Robles clients, their winemakers and wines with our webinar, “BensonLive Presents: Positive on Paso Cab,” an interview with four winemakers taped June 24, 2021, located here on our YouTube channel.

Clockwise from top left: Kip Lorenzetti, Anthony Riboli, Roy Takigawa, Megan McCollough

Megan McCollough, Smith & Hook, Hahn Family Wines
Megan McCollough, Smith & Hook Winemaker, leads Hahn Family Wines’ Central Coast red wines that pay homage to the Hahn family’s first Monterey County properties. With nearly a decade of winemaking experiences under her belt, McCollough is setting an example for other young winemakers in California. Try one of her latest wines from Paso Robles: Smith & Hook Reserve Cabernet Sauvignon, SRP $45

Kip Lorenzetti, Chronic Cellars
Kip Lorenzetti’s winemaking career has taken him around the world, but he has called Paso Robles home for more than five years. Prior to Chronic Cellars, he was the winemaker at Wild Horse Winery & Vineyard, a pioneer in the Paso Robles area. It is the mission of Chronic Cellars to bring the nuances of the 11 different sub-AVAs in Paso into its wines. Good wine is in the winery’s bones.
Check out something noble with Chronic Cellars Sir Real Cabernet Sauvignon, SRP $15

Rob Takigawa, True Myth
Rob has been making wine in SLO County for over 20 years. Each vintage has furthered his knowledge of growing and making excellent wine in Paso Robles. A native of the Central Coast, Rob is a graduate of Cal Poly with a Soil Science Degree. After first understanding the science side of wine, Rob was inspired to get his hands dirty and ventured into the in winemaking side in 1997. From there he has never looked back. Taste his experience in Paso through the latest vintage of True Myth Cabernet Sauvignon, SRP $24

Anthony Riboli, Highlands 41, Riboli Estates Group
Fourth generation family winemaker Anthony Riboli received his M.S. in Viticulture from the University of California, Davis. Since apprenticing under Michael Weis at Groth in Napa Valley, he has lead winemaking and grape growing for the California portfolio at Riboli Family Wines. Anthony’s foremost goal has been a meticulous focus in the vineyards as well as winemaking at Riboli Family’s state-of-the-art facility in Paso Robles. Start your Paso Robles adventure here: Highlands 41 Cabernet Sauvignon, SRP $15

Contact Thea Schlendorf at schlendorf@bensonmarketing.com to connect with these winemakers and their wines.

Chronic Cellars

Chronic Cellars: New Look, Same Attitude

January 26, 2021—Paso Robles, CA—No wallflowers here. Chronic Cellars, the Paso Robles winery known for making seriously good wine for people looking for a dose of adventure, is getting a fresh look for 2021. Inspired by the same disruptive approach to traditional wine culture on which Chronic Cellars was founded, the new package communicates a fresh and imaginative take on what it means to make ‘wines with character.’

Reimagined from the bottle to the capsule, the new look for Chronic Cellars starts with a distinct label on embossed, high quality textured paper that gives the artistic, colorful Chronic Cellars characters their rightful stage below a refined logo. The bottle also gets an attractive upgrade fit for Chronic Cellars’ highly acclaimed wine. An elegant new gray capsule and an updated signature skull icon tops the updated package.

“More than 15 years ago, Chronic Cellars shook up the traditional wine world with bold labels and witty names, while never compromising on wine quality or style,” says Chronic Cellars Winemaker Kip Lorenzetti. “Our new look communicates a continued commitment to that promise we made to our fans all those years ago. Great wine is in our bones.”

The legend of Chronic Cellars dates back to 2004 when founders, Josh and Jake Beckett, combined their winemaking skills with their wit and passion for fun to turn an idea into reality. The brand’s high personality wines garnered both critical acclaim as well as an extremely loyal fan base in the process. In 2020, founding Winemaker Josh Beckett handpicked Winemaker Kip Lorenzetti to carry on the Chronic Cellars mission of creating wines with character that showcase Paso Robles’ unique terroir and infinite possibilities. Today, Kip has completed his first vintage as Chronic Cellars head winemaker working alongside his friend Josh.

“I couldn’t be more thrilled with how the new line up looks,” added Lorenzetti. “It vividly brings to life the outstanding wines we are making and beautifully shares our vision for the uninitiated.”

Chronic Cellars Wines at a Glance: Six Chronic Cellars wines are available nationally at retailers and restaurants across the country and select countries outside the U.S., including the United Kingdom, Canada and Japan.

  • Chronic Cellars Purple Paradise Red Blend: Catch a lucky break with this Zinfandel-dominated blend that bursts with juicy blackberry, dark cherry and enchanting whispers of mocha.
  • Chronic Cellars Sir Real Cabernet Sauvignon: Noble to the core, this Cabernet Sauvignon delivers layers of black fruit, plum, and bright cassis for a balanced mouthfeel.
  • Chronic Cellars Suite Petite Petite Sirah: Impossible to forget, this seductive stunner brings bodacious flavors of bursting blackberries, blueberries, anise and a subtle hint of cacao.
  • Chronic Cellars Sofa King Bueno Red Blend: With wit and confidence for days, this savory blend weaves together a zing of black pepper, luscious black and blue fruits and cool, earthy flavors.
  • NV Spritz & Giggles Sparkling: Spritz your senses with refreshing aromas of citrus blossom and a hint of apple. Then, giggle as crisp effervescence meets notes of ripe peaches and hints of pear.
  • Chronic Cellars Pink Pedals Rosé: Sit back and enjoy the ride with aromas of watermelon and rose petal. Then coast on to flavors of strawberries and a splash of citrus.

Chronic Cellars wines retail from $16.99 to $25.99 and are available at wine retailers nationwide or online at www.chroniccellars.com. Follow Chronic Cellars on Instagram and Facebook.

Press Contact:
Alex Parker
Benson Marketing Group
parker@bensonmarketing.com
707.266.8917