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Our Predictions for 2022

As we look ahead to 2022, here are a few of the trends and predictions we are keeping our eyes on. We’d love to hear your thoughts or connect you with any of our client spokespeople to talk in further detail.  

  • Climate Change/Sustainability – These two words are very broad terms, encompassing a lot of different things, but for sure some aspect will be on everyone’s minds in 2022; whether it is reducing packaging weight, making changes in the vineyards, or supporting outside initiatives. 
    • Barton & Guestier can talk with you about the ways in which they are ramping up their Corporate Responsibility Initiatives.  
    • Riboli Family Wines and Hahn Family Wines can tell you about enhancing sustainability in their vineyards and practices.  
    • The winemakers at Graham Beck in South Africa and Biltmore Winery in North Carolina can speak to experiments with new varieties to better withstand climate changes. 
  • Diversity, Equity, and Inclusivity – End consumers will continue to gravitate towards trailblazing themes/people/brands that authentically put women and minorities at the forefront.  
  • The Espresso Martini Craze – Surging back into popularity, this drink quickly became a bit of a pain for bar staff. While we anticipate people will still seek out this drink, we predict that mixologists will find new ways of making them and in the process perhaps unleash themselves from the espresso machine. Our friends at St. George Spirits offer their NOLA Coffee Liqueur as a key starting point.  
  • No/Low Alcohol Trend – Health and wellness driven choices like this will continue and Veuve du Vernay debuted its Sparkling Alcohol Removed wine earlier this year. 
  • Champagne Alternatives – While the greater wine industry is expected to suffer a decline this year, the sparkling wine segment will see its 13th consecutive year of gain. We see this continuing in 2022 with consumers looking for great quality for the price. The leading Cap Classique producer in the US market, Graham Beck, definitely has something to say about that!  
  • Seltzer Alternatives — Sales of hard seltzers have finally begun to decline, the question is – what will step in to take some of this market share? Lower alcohol, wine-based RTDs may see their moment.   
  • Integrated Marketing – Creating brand “share of attention” will be increasingly challenging, requiring more brands to fully integrate sales and marketing activations. That is, get ready for fewer, but bigger, promotions. 
  • Democratization of Wine – Yes, trading up is here to stay. But so are the basics: affordable, delicious, widely available wines are never off-trend. WX Brands’ Bread & Butter wines, one of the fastest growing brands, will continue to not “overthink it.”  
  • Logistical Issues – Supply chain issues will linger and continue to cause headaches in 2022. Brands will be challenged to find creative solutions, potentially in the form of more domestic suppliers. 
  • Expanded DTC Shipping – The push to continue expanding and streamlining legal winery DTC shipping will take the Free the Grapes! campaign to wine lovers in Utah, Mississippi, and Delaware, the only three states with bans.  
  • Craft Spirits is Turning 40 – Founded in 1982 and serving as a vanguard of the modern craft spirits movement, St. George Spirits will celebrate past milestones (Absinthe anyone?) and prognosticate on the next 40 years.  
  • Terroir Whiskey? – New “bottled in bond” releases reflect the where and when of whiskey distilling, and Redwood Empire Whiskey will launch a fall BiB from the 2017 “vintage.”   

Bread & Butter Wines: Uncomplicating the Category

Bread & Butter Wines Says “Don’t Overthink It”  

In an increasingly complicated world, new 360-degree campaign gives wine lovers the freedom to simply enjoy 

Novato, CA – October 20, 2020 – Life has gotten much more complicated in 2020, and Bread & Butter Wines wants to make it much easier. In a new 360-degree marketing campaign, Bread & Butter has one piece of advice – “Don’t Overthink It.”

Rolling out now, the new campaign juxtaposes complicated life decisions and overworked wine tropes with the simple, reassuring choice of picking up a bottle of Bread & Butter wine.

“It’s time to uncomplicate the category,” said Jeff Ngo, Senior Vice President of Marketing for Bread & Butter Wines. “Bread & Butter’s no-nonsense, stylish package and high-quality wine in the bottle make the portfolio a simple and delicious choice for easygoing enjoyment. No matter the situation, ‘don’t overthink it.’”

Today, Bread & Butter is the fastest growing wine brand in the $12-$15 category*.

“The media plan meets our target audience where they are throughout their day,” added Ngo. “As Bread & Butter rapidly gains in popularity across the country, we created a campaign that speaks to our times as well as a long overdue need to cut through the complicated nature of wine.”

Since its introduction, Bread & Butter Wines, with its elegantly straightforward black and white label and memorably easy name, has developed a loyal consumer following who return to the brand again and again because of its high quality, classically styled California wine. The Bread & Butter portfolio includes wine for all occasions – a juicy Pinot Noir, rich Chardonnay, robust Cabernet Sauvignon, vibrant Sauvignon Blanc, and refreshing Rosé. Bread & Butter is sold at wine retailers across the country and online at www.breadandbutterwines.com.

* (Nielsen Total U.S. Food: latest 26 weeks ending 9.5.20).

NEW RELEASE: Bread & Butter Wines Introduces Sauvignon Blanc

Novato, CA — June 29, 2020 – Bread & Butter Wines, one of the fastest growing brands in the super premium wine segment in the US, announces the addition of Bread & Butter Sauvignon Blanc to its lineup of much loved, award-winning wines. Featuring the striking black and white label, the new Bread & Butter Sauvignon Blanc delivers the same quality and approachable wine style as the rest of the Bread & Butter portfolio. This Sauvignon Blanc joins Bread & Butter Chardonnay, Pinot Noir, Cabernet Sauvignon and Rosé.

Bread & Butter Sauvignon Blanc at a Glance

This refreshing and lively Sauvignon Blanc showcases aromatics of citrus with hints of peach and honeysuckle. The bright profile enters your palate with crisp flavors of lime, lemongrass and melon. Perfect for summer, Bread & Butter Sauvignon Blanc is topped with an easy to open screwcap closure.
• Appellation: North Coast AVA
• Debut Vintage: 2019
• ABV: 13%
• SRP: $14.99
• Varietal: Sauvignon Blanc

Since their introduction, Bread & Butter wines have developed a loyal consumer following. Today, Bread & Butter is the 4th fastest growing brand in the top 100 at +45% in dollar volume in the latest 26 weeks. In the $12-14.99 category, Bread & Butter Pinot Noir ranks #1 and continues to grow at +45%. Also in the $12-$14.99 category, Bread & Butter Chardonnay ranks #4 and growing at +25%, and Cabernet Sauvignon ranks #8 in the category and growing at +74%. Source: Nielsen, TTL US Food, Drug, Liquor, Latest 26 weeks, W/E 5.16.20.

Bread & Butter wines can be found at wine retailers across the country or purchased online from the company’s newly revamped website. www.breadandbutterwines.com

About Bread & Butter Wines

Bread & Butter Wines are trusted California wines crafted to be easy-going and approachable, able to complement everyday occasions all year long, pairing well with the moments you love. Bread & Butter Wines includes a Chardonnay, Pinot Noir, Cabernet Sauvignon, Sauvignon Blanc, and Rosé. Bread & Butter wines are priced at $12- $15.99 and are available wine retailers across the country and online at www.breadandbutterwines.com.

Bread & Butter Wines are part of the WX Brands portfolio of nationally-available wine brands which also includes the Jamieson Ranch Vineyards portfolio (Double Lariat, Reata, Silver Spur, Whiplash, and Light Horse), Baileyana portfolio (Baileyana, True Myth, Tangent, and Zocker), Chronic Cellars, Jelly Jar, Our Daily Wines, and Reckless Love Wines. Established in 1999, WX Brands is currently a top 15 wine company (Source: Wine Business, Feb 2020). www.wxbrands.com