Bread & Butter WinesÂ SaysÂ â€œDonâ€™t Overthink Itâ€Â Â
In an increasingly complicated world, new 360-degree campaignÂ givesÂ wine loversÂ theÂ freedomÂ to simply enjoyÂ
Novato, CA â€“ October 20, 2020 â€“ Life has gotten much more complicated in 2020, and Bread & Butter Wines wants to make it much easier. In a new 360-degree marketing campaign, Bread & Butter has one piece of advice â€“ â€œDonâ€™t Overthink It.â€
Rolling out now, the new campaign juxtaposes complicated life decisions and overworked wine tropes with the simple, reassuring choice of picking up a bottle ofÂ Bread & Butter wine.
â€œItâ€™s time to uncomplicate the category,â€ said Jeff Ngo, Senior Vice President of Marketing for Bread & Butter Wines. â€œBread & Butterâ€™s no-nonsense, stylish package and high-quality wine in the bottle make the portfolio a simple and delicious choice for easygoing enjoyment. No matter the situation, â€˜donâ€™t overthink it.â€™â€
Today, Bread & Butter is the fastest growing wine brand in the $12-$15 category*.
â€œThe media plan meets our target audience where they are throughout their day,â€ added Ngo. â€œAs Bread & Butter rapidly gains in popularity across the country, we created a campaign that speaks to our times as well as a long overdue need to cut through the complicated nature of wine.â€
Since its introduction, Bread & Butter Wines, with its elegantly straightforward black and white label and memorably easy name, has developed a loyal consumer following who return to the brand again and again because of its high quality, classically styled California wine. The Bread & Butter portfolio includes wine for all occasions â€“ a juicy Pinot Noir, rich Chardonnay, robust Cabernet Sauvignon, vibrant Sauvignon Blanc, and refreshing RosÃ©. Bread & Butter is sold at wine retailers acrossâ€¯the country andâ€¯online atâ€¯www.breadandbutterwines.com.
* (Nielsen Total U.S. Food: latest 26 weeks ending 9.5.20).