Not everyone likes speaking in front of crowds. It brings back memories of your college public speaking class. Youâ€™re sweating and your knees buckle, so why would you do it? Speaking engagements at leading conferences give brands added exposure and marketing executives a chance to establish their companies as thought leaders within the industry. This year, Benson secured five speaking opportunities for Campari America executives at leading marketing conferences including iMediaâ€™s Brand Summit, Brand Innovatorâ€™s Brand Week and Argyleâ€™s Leadership Summit.
Now, Campari Americaâ€™s Dave Karraker, vice president of engagement and advocacy, is joining the ranks of esteemed executives (you may recognize names from Google and Visa) to speak at Novemberâ€™s ad:tech conference, a leading two-day marketing and advertising technology conference in New York. This is the conference where todayâ€™s top marketers go to exchange notes on the latest marketing trends and advertising innovations. This yearâ€™s conversation will focus on how technology has completely transformed the marketing landscape, empowering consumers and forcing brands to re-think how to deliver valuable content. The event schedule is so compelling that our team members will be attending (hint: there will be another post with the inside scoop, so stay tuned).
For a wine or spirits company, marketing conferences can be overlooked or ruled out. But if you have a point of view and something to share, hereâ€™s a list of reasons why you should reconsider:
â€œGuilt (Gilt) by Associationâ€â€”This isnâ€™t the same guilt by association for being friends with that bad kid in the class. Think of it as â€˜shiningâ€™ among other leaders in your field. Speaking amongst these high level executives associates you with a class of thought leaders. Other consumer brand executives want to hear your perspectives on marketing wines or spirits. You have great ideas; share them!
Brand Representationâ€”If you look at any conference website, you will see all the brands that are participating. There are usually several different places for a brand to receive recognition. Whether itâ€™s through social media, media coverage, or their newsletter, conferences promote the brands that will be represented during their event. This brings us to our next pointâ€¦
Media Coverageâ€”Some conferences are held by media outlets, which means they are covering the event and as a participant your brand can be incorporated into press coverage. In addition, some conferences invite top-tier media to attend or speak on select panels and keynotes.
Itâ€™s Free â€“ You read that right. Many conferences are willing to pay for your flight, hotel and even provide meals (and not gross ones).
If youâ€™re thinking about where to start, take a look at Direct to Consumer Wine Symposium. Itâ€™s a combination of marketing and wine so you get the best of both worlds. We want to help you speak to other brands and executives, donâ€™t be shy!