Sitting down with Gil Family Estates

New Benson client Gil Family Estates is one of Spain’s leading family-owned and operated wine companies.

IMG_9754Gil Family Estates (GFE) owns and manages 9 bodegas ranging from their home base of D.O. Jumilla to Calatayud, Montsant, Rueda, Toro and others.  Recently brothers Miguel and Angel Gil, GFE General Manger Jordi Flos as well as their US Sales and Marketing partners Blue Ventures Marketing joined us at the Benson offices in Napa to talk over strategic brand messaging.

Here’s what we learned while hosting them:

  • The Gil family has been making wine for over 100 years.  Miguel and Angel are the 5th generation of the Gil family to own and manage the company
  • Gil Family Estates excels in the art of indigenous old vine grape growing.  Some of their vineyards have 100 year old vines
  • They are fanatical about wine quality and are unwavering, pioneering advocates of the up-and-coming, lesser known D.O.s in Spain