We are excited to announce an expanded PR and digital marketing engagement with Riboli Family Wines, focusing especially on the company’s Riboli Estates Group of brands.
The PR campaign includes consumer and trade communications and media pitching around the REG division — including San Simeon, Maddalena, and Highlands 41, among others — as well as the broader company, Riboli Family Wines, which includes the popular Stella Rosa brand. Benson’s work with the family owned and managed company first started in 2018 with the completion of brand messaging projects for the company’s REG portfolio.
More on Riboli Family Wines
Riboli Family Wines, a family-owned company since 1917, celebrates over a century crafting award-winning wines. Wine Enthusiasts’ 2018 American Winery of the Year, Riboli Family Wines includes the Riboli Estate Group division – a portfolio of estate-based brands sourced from the family’s 1,300 acres of sustainably farmed vineyards in Paso Robles, Monterey, and Napa Valley. With a natural affinity for creativity and innovation, the third and fourth generations of the Riboli family continue to lead the industry and push the boundaries of winemaking and the wine drinking experience.
Rugged, refined and respected, San Simeon wines are driven by terroir – shaped by California’s unique coastal soils and the cooling influence of the Pacific Ocean. The fog and cool air from the sea bring a vital freshness to the wines, which are crafted with 100% estate-grown fruit from the Riboli family’s certified sustainable vineyards in Monterey and Paso Robles. San Simeon’s portfolio of premium wines includes Cabernet Sauvignon, Chardonnay, Pinot Noir, Sauvignon Blanc, Grenache Rosé, Viognier, Syrah, Petite Sirah, Merlot, as well as a more premium tier that includes a Bordeaux-style blend named Stormwatch, and a Reserve Cabernet Sauvignon from select vineyard blocks
Maddalena Wines is the namesake of Maddalena Riboli, the family matriarch, whose bold vision and pioneering spirit have inspired the family’s innovation for more than eight decades. Like Maddalena herself, these wines make their mark with a full range of white, red, and rosé offerings from Monterey and Paso Robles. Proudly 100% estate-grown and sustainably made from vineyard to bottle, Maddalena Wines is also a stalwart supporter of Dress for Success – West, a worldwide non-profit that empowers women to achieve economic independence.
Highlands 41 represents the thrill of adventure and the road less traveled. Historic Highway 41, which connects the Pacific Ocean and Yosemite, carves through an ancient seabed that is now the Riboli family’s Creston Highlands Vineyard – a limestone-rich site 1,300 feet above modern-day sea level. Crafted for freshness and purity with minimal oak, these dry, estate-grown wines are an invitation to adventure, exploring the dramatic natural settings that frame our outlook and shape our vineyards.