Pipe Dream Bourbon among the Redwoods

Redwood Empire Whiskey and Benson “Drink Among Giants”

We are thrilled to add Redwood Empire Whiskey, part of Purple Brands, to our client roster. Redwood Empire Whiskeys age slowly and gently in the cool evenings, foggy mornings, and temperate climate of the region that inspired the brand’s name.  The Redwood Empire defines a string of ancient Redwood groves that stretch from north of San Francisco to the Oregon border along the steep coastal hills marked by thick fog –  the preferred habitat of majestic Coastal Redwoods, some of which are 2,000 years old and 350 feet tall. The Sonoma County, California distillery names each expression for one of these ancient trees: Pipe Dream (bourbon), Emerald Giant (rye), and Lost Monarch (a blend of straight whiskeys). Each bottle includes the GPS coordinates of the tree that inspired that whiskey, and its tagline, Drink Among Giants.

The distillery boasts California’s largest inventory of ageing whiskeys, and all Redwood Empire Whiskey is blended onsite in Sonoma County. A Bottled in Bond expression will be released fall 2021.

Redwood Empire Whiskey’s partnership with the NGO, Trees for the Future, has resulted in 225,000+ trees planted. The distillery donates money to plant one tree for each bottle sold.

Benson’s campaign will include raising awareness of the fast-growing brand in both consumer and trade media, as well as messaging strategy.