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2 Park Avenue
Suite 2048
New York, New York 10016 USA
333 Wade Hampton Blvd.
Greenville, SC 29609
917.633.6002
2 Park Avenue
Suite 2048
New York, New York 10016 USA
333 Wade Hampton Blvd.
Greenville, SC 29609
For many reasons, Americans tend to stereotype wines from Australia.
We hope to help change that by showcasing the quality and diversity of Aussie wines in our work with Wine Australia, as well as with our newest client, Australia’s Rathbone Wine Group.
The family-owned and managed company has tapped Benson to support distribution and sales growth in the U.S. for its three brands, exemplars of cool climate Pinot Noir (Yering Station), cool climate Shiraz (Mount Langi Ghiran), and Margaret River Cabernet Sauvignon (Xanadu).
Our campaign combines digital advertising, promotion, and media coverage that support on and off premise accounts.
Here’s a summary of each Rathbone Wine Group brand:
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