For many reasons, Americans tend to stereotype wines from Australia.
We hope to help change that by showcasing the quality and diversity of Aussie wines in our work with Wine Australia, as well as with our newest client, Australia’s Rathbone Wine Group.
The family-owned and managed company has tapped Benson to support distribution and sales growth in the U.S. for its three brands, exemplars of cool climate Pinot Noir (Yering Station), cool climate Shiraz (Mount Langi Ghiran), and Margaret River Cabernet Sauvignon (Xanadu).
Our campaign combines digital advertising, promotion, and media coverage that support on and off premise accounts.
Here’s a summary of each Rathbone Wine Group brand:
Yering Station. With vines first planted in 1838, Yering Station is proudly renowned as Victoria’s first vineyard. A jewel of the Yarra Valley, Yering Station produces world-class cool climate Chardonnay, Pinot Noir, Shiraz Viognier, Cabernet Sauvignon.
Mount Langi Ghiran. Established in 1969, the winery is home to some of Australia’s most iconic cool climate Shiraz. Mount Langi Ghiran – translated as home of the yellow tailed black cockatoo – is set in a quintessentially Australian backdrop of the Grampians region of Victoria (pictured above).
XANADU. Tucked away in Australia’s southwest corner, Margaret River, Xanadu is one of the country’s most acclaimed wineries, a true reflection of its idyllic setting and poetic namesake.