February 1, 2015, Napa, CAÂ â€“Â Benson has begun an aggressive introduction campaign for Les Dauphins wines from Franceâ€™s RhÃ´ne Valley. Les Dauphins was introduced in Europe in 2011 where it immediately became a runaway success, selling 200,000 cases last year. Now available in the U.S., Benson is supporting the campaign with in-store tastings, PR and social media. Les Dauphins draws its inspiration from the joie de vivre mood of Paris in the roaring 1920s, a time when the wines of the DauphinÃ© region became popular. Several of the winegrower partnerships that currently make up Les Dauphins Winery (Union des Vignerons des CÃ´tes du RhÃ´ne) were also founded in the 1920s.
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