Benson has begun promotional work with Old Elk Distillery, supporting the company’s distribution expansion and helping to drive consumer awareness. The company was founded in 2013 by serial entrepreneur Curt Richardson. His desire to craft spirits that embody both innovation and legacy led him to create a distinctive house of brands out of Fort Collins, Colorado.
Today, legendary master distiller Greg Metze leads production:
- Old Elk Blended Straight Bourbon Whiskey: 4x times the malted barley as traditional mash bills, and a slow-cut proofing process for smoothness.
- Dry Town Gin: crisp citrus notes and Colorado sage jump out of the glass of this mixologist-friendly 92 proof spirit.
- Nooku Bourbon Cream: The TTB had to create a new “category of one” for Nooku because it’s just bourbon and dairy cream, that’s it.
Watch this company because they are doing things right: investing for the long-haul, adding legendary distiller Greg Metze to the team, building their own distillery, quickly building a distribution platform, and opening The Reserve, a restaurant/bar in old town Fort Collins that doubles as a test bed for new spirits innovations. And they grill a mean Elk burger.
For more information visit: www.oldelk.com