With over 800 million active users, Instagram is the fastest growing social media platform. Instagram is of particular interest to Millennials (over half the users are under the age of 30), thus harnessing the power of Instagram is a key component to building your brand image. Inspired by Shutterstock’s recent Instagram hacks blog post, we’ve compiled a few Instagram tips of our own!
- Follow, Follow, Follow: It’s just as important for you to consistently follow new Instagram accounts as it is to engage with your existing followers. When you follow accounts that share similar interests, aesthetics, and values you’re more likely to be followed back by these accounts and gain new fans from their bases.
- Posting Time Matters: Sure, you can post whenever you want, but now there are tools that help you discover the optimal posting times. Use these tools to make sure your content is getting seen by the most people and on the optimal day.
- Use Instagram Stories Wisely: Instagram Stories is not the place to just
“throw” all the content you think is not up to your Instagram profile standards. We’ve found that Instagram Stories are essential in increasing engagement and followers. Though it sounds counterintuitive, carefully curate this spontaneous content to even more closely align your followers with your brand. However, you can let your hair down a little here and get creative with colors, stickers, and emojis. We’ve seen a threefold increase in the number of average followers acquired per month when we run Instagram Stories. Not to mention a sharp increase in impressions due to the additional content!
- Leverage Your Influencers: Working with influencers is vital to supporting your brand’s digital presence. Ask your influencer to publish an Instagram Story featuring your brand to further leverage their followers.
Of course – this is not an exhaustive list, merely a few nuggets to get the gears turning. Without the fanning ad option that Facebook provides, you have to get a little more creative! Do you have any tips? Let us know on Twitter at @BensonMKGT or Facebook at @BensonMarketing.