March 1, 2015, New York, NY â€“ Aleta La Borie has joined Bensonâ€™s New York office to work on trade promotion strategy and sales activations for the agencyâ€™s client roster. A specialist in trade programming, Aleta managed sales activations at Remy Cointreau most recently. Prior to that, she has been a brand manager for WJ Deutsch & Sons and Diageo; launched Napa luxe winery, Darioush, as its GM; and managed clients at creative design agency HKA in San Francisco. Aleta will help manage the growing trade promotion practice area. She graduated from New York University.
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