KRIS Wines is now working with Benson to refine and expand its messaging, through the Brand Messaging Plan service.
KRIS already has a lot going for it. A top three, super premium Pinot Grigio, the wines are crafted in the Italian hillside town of Montagna, where the company operates with German precision and Italian flair. The company has generations of winemakers behind it, and is best known for its alluring and recognizable package.
The label art is the work of Riccardo Schweizer, a friend of the winery and native of northern Italy who was a student of renowned cubists Pablo Picasso and Joan Miro. The label art symbolizes the connection between nature and science in the production of delicious wine. Sun, hand, lips.
Expect to hear more from this storied label in the coming months.