Influencer Marketing

See how Benson helped create a one-time, cost-effective local wine promotion in the Los Angeles market.

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The Goal

Client Hahn Family Wines
Services Strategic Partnerships, Events, Paid Media
Website hahnwines.com

Create a one-time, cost-effective local wine promotion in Los Angeles market.

hahn-family-event

Tactics

Our Strategy and Plan of Action Included:

  • Strategic Partnership: Partnered with Los Angeles-based lifestyle blogger, Kate Richards, “Drinking with Chickens”
  • Hosted Event: Hosted a “in real life” party with Kate and 10 additional influencers. Contracted social media posts, Instagram stories, and blogs with the influencer partner.
  • Paid Media: Purchased a digital media partnership with LAmag.com, which included a custom article, social media posts, and digital ads.

The Final Experience

The Results

The results were outstanding.

  • 215k Instagram followers reached from IRL wine event with Drinking With Chickens and event attendees
  • Generated high-quality social media images for client
  • 400k impressions generated from media buy with LAMag.com
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