Influencer Marketing

See how Benson helped create a one-time, cost-effective local wine promotion in the Los Angeles market.

Photo credits:

The Goal

Client Hahn Family Wines
Services Strategic Partnerships, Events, Paid Media

Create a one-time, cost-effective local wine promotion in Los Angeles market.



Our Strategy and Plan of Action Included:

  • Strategic Partnership: Partnered with Los Angeles-based lifestyle blogger, Kate Richards, “Drinking with Chickens”
  • Hosted Event: Hosted a “in real life” party with Kate and 10 additional influencers. Contracted social media posts, Instagram stories, and blogs with the influencer partner.
  • Paid Media: Purchased a digital media partnership with, which included a custom article, social media posts, and digital ads.

The Final Experience

The Results

The results were outstanding.

  • 215k Instagram followers reached from IRL wine event with Drinking With Chickens and event attendees
  • Generated high-quality social media images for client
  • 400k impressions generated from media buy with
Get Started Arrow

More Case Studies

Understanding how we effectively helped our clients

Experience Image

Balletto Vineyards

Explore Arrow
Experience Image

Integrating Earned and Paid Activations

Explore Arrow
Experience Image

Influencer Marketing

Explore Arrow
Experience Image

Campari Group

Explore Arrow

Sign Up for Insights

By submitting your email, you agree to receive Benson's newsletter. You can unsubscribe at any time. Please read our Privacy Policy to learn more about how we protect you and your data.