Driving Local Wholesale, Retail Awareness

Client Hahn Family Wines, California

Goal Create a one-time, cost-effective local wine promotion in Los Angeles market.

Tactics

• Strategic Partnership: Partnered with Los Angeles-based lifestyle blogger, Kate Richards, “Drinking with Chickens”
• Hosted Event: Hosted a “in real life” party with Kate and 10 additional influencers. Contracted social media posts, Instagram stories, and blogs with the influencer partner.
• Paid Media: Purchased a digital media partnership with LAmag.com, which included a custom article, social media posts, and digital ads.

Select Results

• 215k Instagram followers reached from IRL wine event with Drinking With Chickens and event attendees
• Generated high-quality social media images for client
• 400k impressions generated from media buy with LAMag.com

Additional: Read our blog post, “8 Tips for Selecting a Wine Influencer Partner.”