Iconic Cakebread Cellars Taps Benson

Founded by Jack and Dolores Cakebread in 1973, Cakebread Cellars is renowned for its acclaimed wines and gracious hospitality. The Napa Valley-based winery has retained Benson for a comprehensive social media program to engage current and new consumers. And there’s plenty of news to share including launching a new visitor experience later this year, and ongoing innovations in the vineyard and cellar. But after 46 years, some things won’t change, such as the Cakebreads’ dedication to crafting quality wines.