See how Benson Marketing helped transition Hahn Family Wines' reputation from a $12-$15, mid-sized producer to a luxury Pinot Noir and Chardonnay specialist at $30+.
Photo credits: Hahn Family Wines
Since 2014, Benson has worked with Hahn Family Wines to transition the company from a large producer in the $12-$15 range to an ultra-premium Pinot Noir and Chardonnay specialist at $25-$30+. Benson started working with the Hahn team on a Brand Messaging Plan, revised it in 2018), and since then has supported the company's new directions and evolution into the leader of the Santa Lucia Highlands AVA.
Transition Hahn Family Wines' reputation from a $12-$15, mid-sized producer to a luxury Pinot Noir specialist at $30+.
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