Georgia’s top-producing winery, Teliani Valley, is focusing on expanding its current presence in the United States and making the market ‘a little more Georgian’.
Having seen exponential growth of Georgian wine exports to the US within the past two years, Teliani is capitalizing on the momentum by tapping Benson Marketing Group to enhance its reach using digital advertising, public relations, and strategic messaging.
“It was a natural next step for us to seek support from a US-based agency in both educating and converting potential new customers,” says Irakli Bokuchava commercial director at Teliani Valley. “Wine is at the heart of what it means to be Georgian, and we consider our wines to be ambassadors of this, so the best way to spread awareness is to expand our reach.”
Established in 1997 in the Kakheti region, Teliani Valley is the leading Georgian winery with importation to the United States, as well as being one of the leading brands in the Georgian market and largest vineyard holders and managers in Georgia. The country’s rich culture of quality winemaking, hospitality and tradition is part of the company’s DNA. Their winemaking practices combine ancient principles with new ideas and innovative techniques to create award-winning wines.
The United States is Teliani’s largest western market with a presence in 23 states. It has the longest tenure of any Georgian wine company on the American market.
According to data from the American Association of Wine Economists, US imports of wine from Georgia jumped nearly threefold in 2019, when measured in total dollar amounts. The category continues to increase in 2022, paving the way for Teliani to see success.
Teliani’s core products in the US are the Teliani Saperavi, Teliani Amber Blend, Glekhuri (traditional Georgian Winemaking Technique in Qvevri) and Teliani Tsolikouri. Georgian Wine House is its importer in Washington, D.C.