Freemark Abbey Winery and Benson are teaming up on a marketing communications campaign to drive awareness, visitors center traffic and sales for this iconic Napa Valley winery. The winery is lauded for crafting classically structured Cabernet Sauvignon from pedigreed vineyard sites, and is widely known for its Bosché and Sycamore single-vineyard Cabernets from Rutherford.
Freemark Abbey’s estate underwent a multi-million-dollar renovation that was completed in 2016. The redesign captures the winery’s historical significance while providing a welcoming, immersive and thoroughly modern consumer experience.
Freemark Abbey Winery is part of Jackson Family Wines, a family owned portfolio of wineries and vineyards spanning significant wine-growing regions across California, Oregon, France, Italy, Australia, Chile and South Africa. In each region, vineyard ownership remains key to exceptional quality and environmental stewardship for future generations. Founded in 1982 by wine pioneer Jess Jackson, the wine company is led by Chairman Barbara Banke and the Jackson family. www.jacksonfamilywines.com.