CURRENT OPENINGS

We are always scouting for talent. So if you can’t imagine working anywhere else don’t hesitate to contact Jeremy Benson. The agency is an equal opportunity employer with a competitive compensation package including, among other benefits, a 401(k) program, profit sharing, generous vacation policies, plus an unusual sabbatical program.

What’s our human resource strategy? The agency was founded using a simple but powerful people strategy it calls the “Upward Spiral.” The agency hires truly outstanding people, who deliver stellar results, which attract the right clients, who allow the agency to hire more great professionals, and so on. The strategy is self-reinforcing and it influences every aspect of the company.

Benson is organized around interdisciplinary account teams rather than functional groups. This complements its integrated approach to projects, which can combine PR, digital marketing, social media, branding and trade promotions  into cohesive campaigns. Clients benefit by having a diverse team of specialists; you benefit by getting exposure to a broad range of marketing and communications functions, and to a blue chip client roster.

To apply for positions, or just to let us know you’re interested in what we do, please email resumes to Jeremy Benson at benson@bensonmarketing.com

Account Executive: Marketing Communications Specialty

Account Executive-PR Specialty, Napa Office
Anticipated Hire Date: Spring 2020
Contact: Sarah Jones Gillihan at jones@bensonmarketing.com
Full time, Permanent
Office Location: Napa, CA

Nature & Scope of Position
Take your career to the next level. Benson is looking for a motivated, self-directed professional looking to develop his or her spirits and wine media relations and marketing skills in a dynamic, collaborative work environment. Through the agency’s work, the winning candidate will gain exposure to a broad range of domestic and international spirits and wine brands, and will expand his or her professional skills in not just PR but other facets of marketing.

If you are insatiably curious about wine and spirits – as well as marketing strategy and tactics – this is the right place for you.

This position has a primary focus on Public Relations but with evolving responsibilities in social media, events, and trade promotions, depending on skills, interest and workload. Tasks include creating writing and pitching story ideas, coordinating and attending events, writing press materials, and other responsibilities associated with a PR position. This is not an entry level position, and some travel may be required (less than 10%).

Required Qualifications

The successful candidate will have 3-4 years of wine or spirits-related public relations experience and be able to demonstrate the following:

  • Top 5% in oral and written communications skills—strong writing skills required;
  • A proven track record of generating press results for brands
  • A demonstrated intent to develop marketing skills and experience;
  • An understanding of the role of social networks and digital media;
  • Experience working with PR reporting and media database tools;
  • Fluency in creating visually appealing reports in PowerPoint, Excel or other tools as required;
  • Fluency in French or Spanish is not required, but a plus;
  • Valid drivers license; 21 years or older required (for purchasing wines, product);
  • Must be able to lift 40 pounds.

Desired Personal Attributes

  • Professional, positive attitude, a team player
  • Tenacious, unflappable, not easily discouraged
  • Creative thinker; problem solver
  • An outgoing personality accustomed to proactive communications with staff, clients, journalists and content creators
  • Resourceful, solutions-oriented, flexibility to handle shifting priorities
  • Well-organized, detail oriented style, with proven time management skills.

Compensation: Salary based on skills and experience.  Benefits include 401k program, medical insurance, generous vacation and sabbatical policy.

POSTIONS FILLED: Digital Marketing Specialist

Anticipated Hire Date: Winter 2019-20
Contact: Jeremy Benson, benson@bensonmarketing.com
Full time, Permanent
Office Location: Either New York City, or Napa Valley

Company
Benson Marketing Group is a leading marketing agency providing brand strategy, digital and PR services from offices in New York, Napa Valley and Lyon. The agency operates as one integrated, international company. Wine and spirits clients benefit from working with cross-functional account teams and the opportunities that arise by working with a well-connected, creative agency with a reputable client roster.

Our teammates benefit by working with a wide range of clients and campaigns within a collaborative team environment, building and broadening marketing skills. Benson’s combination of industry focus and service integration is unique in the wine and spirits category; it is a key reason Benson’s average client engagement exceeds four years.

Attractive benefits include medical insurance, 401(k) program, profit sharing program, generous paid vacation benefits, plus a sabbatical program.

Nature & Scope of Position
We are looking for a teammate who wants to broaden and deepen their digital marketing skills and digital campaign experience. For this new position you don’t need to be a wine connoisseur or spirits aficionado; we can teach you that. But if you like to create social and digital campaigns, run social and digital advertising, and are open to new ideas and fresh thinking, then this position is for you. We are looking for savvy, curious marketers who want to advance their profession and contribute to our clients’ successes and goals, primarily to expand their consumer awareness, reach and targeting.

The main responsibilities of this position, at least initially, include:

  • Social media community management, including monitoring, outreach, reporting
  • Managing ad campaigns using Facebook Ads Manager (generally under $10k/month)
  • Managing Twitter Ads Manager
  • Managing Google search, display and YouTube advertising (not Google Shopping)
  • Copy writing and editing text for social media posts, ads, etc.
  • Analyzing, interpreting and reporting metrics
  • Developing, executing influencer campaigns
  • Creating social media strategies–goals, metrics, thematic calendars–and contributing ideas to integrated campaigns
  • Executing omni-channel campaigns, e.g., digital support for in-store promotions, PR, events, etc.
  • Managing client communications and responding to client needs as they evolve

The successful candidate will have 3-4 years or more of digital marketing experience:

  • Facility with project management processes and work style; agency experience a plus
  • Familiarity with Sprout Social a plus
  • Demonstrable experience interpreting data and applying it to strategy and tactics for consumer brands
  • Wine and spirits industry-specific digital marketing experience not required, but consumer goods experience preferred
  • Experience managing digital projects in client-agency environment preferred;
  • Secondary skills could include DSLR, eye for design, etc.
  • A deep understanding of, and interest in, social platforms as storytelling devices for brands
  • A collaborative team player who invests in the success of colleagues
  • Demonstrable experience successfully managing ad and marketing budgets
  • Excellent verbal and written communication skills
  • Works well in a fast-paced and dynamic agency environment
  • Bachelor’s degree, ideally in a liberal arts field