from Italy to New Zealand, Benson covers the globe: PR, digital marketing, social media management, brand strategy and positioning.
Clos Du Val
Clos LaChance Winery
Forty Creek Whiskey
Gil Family Estate
Herdade Do Esporao
Joseph Phelps Vineyards
Kim Crawford Cellars
Loire Valley Wines
McManis Family Vineyards
Patz & Hall
Robert Mondavi Winery
Square One Organic Spirits
When it comes to drinking consciously, that is an everyday endeavor. From sustainable certifications to the backstories of turtles, butterflies and forests, hereâ€™s our guide to what your readers should drink in honor of Mother Earth.
A crowd-stunner Pinot Noir from SLH? Yup. An all-American GrÃ¼ner Veltliner? Check. A North Carolina RosÃ©, Vanderbilt style? (You'll thank us later.) As you think about Thanksgiving andÂ the December holidays, Benson Marketing Groupâ€™s portfolio has something for every scenario!Â
What better way to mark both #NationalWineDay (May 25) and #ChardonnayDay (May 27) in 2021 than with a celebration of Chardonnay based wines. Bensonâ€™s client roster has a bevy â€“ from unoaked to oaky still wines, bubbly and attention-grabbing packaging and campaigns,
Writers: if youâ€™re challenged to find new and interesting angles, Bensonâ€™s client roster has several RosÃ© options to offer: from stories on unique packaging, to attention grabbing marketing campaigns, as well as some off the beaten path vineyard locales and wine styles.
Sauvignon Blanc is having a moment. These winemakers have mastered the grapeâ€™s potential and are consistently creating standout bottles. Benson's press webinar was held April 22, 2021. Click to read more for additional press materials, as well as a link to the press webinar recording on our YouTube channel.
March may be International Womenâ€™s Month, but we can also celebrate women every day with a glass from these talented winemakers.
â€¯ Baileyanaâ€¯is aâ€¯leader from the Edna Valley in California, representing the best of truly cool climate viticulture. If you arenâ€™t familiarâ€¯with the winery or the Edna Valley AVA, here are five points you should know.
The Santa Lucia Highlands is a small, yet mighty appellation located in Monterey County. This appellation has a collection of renowned vineyards and vintners, such as Hahn Family Wines, with a legacy of multi-generational farming families and a connection to the land.
Benson was hired by the wine industry to manage Free the Grapes!, a marketing campaign seeking to open states to legal DTC shipments and to streamline onerous regulations. Featured as a case study, the campaign has been a critical component â€“ with lobbying and litigation â€“ in creating the $3+ billion winery DTC sales channel.