Benson’s portfolio of digital marketing clients expanded in May with the addition of Chile’s world-renowned winery, Montes S.A., as well as its sister winery in Argentina, Kaiken Winery. The agency will manage social media platforms and digital partnerships for the two brands.
Founded in 1987 by Aurelio Montes, Sr. and Douglas Murray, and later joined in 1988 by Alfredo Vidaurre and Pedro Grand, the founders’ dream was to produce Chilean wines a quantum-leap higher in quality than the standards of the time. Montes Winery continues to be an innovative, family-owned winery, whose wines are now available in 100 countries. The winery’s experiments in sustainable dry-farming, its ongoing support for community sustainability programs, and its Feng Shui designed winery – to pick three examples—have raised the bar for other Chilean producers. In April, the winery added a world-class experience for its visitors by opening the new Fuegos de Apalta restaurant, a partnership with internationally acclaimed chef Francis Mallmann.
Taking inspiration from the Caiquines geese that cross the Andes each year, Aurelio Montes, Sr. and his team crossed the Andes from Chile to pursue new horizons in Argentina. Kaiken winery was founded in 2001 by Aurelio Montes, Sr. and his son, Aurelio Montes, Jr., combining the exceptional conditions of the Mendoza region with the talents of professionals from Argentina and Chile. The winery’s imaginative team incorporates sustainability and biodynamic principles in its VistaFlores vineyard, produces an ultra-premium Cabernet Franc (unusual for Argentina) and continues to seek out new horizons in Argentine wine.