Chronic Cellars

Chronic Cellars: New Look, Same Attitude

January 26, 2021—Paso Robles, CA—No wallflowers here. Chronic Cellars, the Paso Robles winery known for making seriously good wine for people looking for a dose of adventure, is getting a fresh look for 2021. Inspired by the same disruptive approach to traditional wine culture on which Chronic Cellars was founded, the new package communicates a fresh and imaginative take on what it means to make ‘wines with character.’

Reimagined from the bottle to the capsule, the new look for Chronic Cellars starts with a distinct label on embossed, high quality textured paper that gives the artistic, colorful Chronic Cellars characters their rightful stage below a refined logo. The bottle also gets an attractive upgrade fit for Chronic Cellars’ highly acclaimed wine. An elegant new gray capsule and an updated signature skull icon tops the updated package.

“More than 15 years ago, Chronic Cellars shook up the traditional wine world with bold labels and witty names, while never compromising on wine quality or style,” says Chronic Cellars Winemaker Kip Lorenzetti. “Our new look communicates a continued commitment to that promise we made to our fans all those years ago. Great wine is in our bones.”

The legend of Chronic Cellars dates back to 2004 when founders, Josh and Jake Beckett, combined their winemaking skills with their wit and passion for fun to turn an idea into reality. The brand’s high personality wines garnered both critical acclaim as well as an extremely loyal fan base in the process. In 2020, founding Winemaker Josh Beckett handpicked Winemaker Kip Lorenzetti to carry on the Chronic Cellars mission of creating wines with character that showcase Paso Robles’ unique terroir and infinite possibilities. Today, Kip has completed his first vintage as Chronic Cellars head winemaker working alongside his friend Josh.

“I couldn’t be more thrilled with how the new line up looks,” added Lorenzetti. “It vividly brings to life the outstanding wines we are making and beautifully shares our vision for the uninitiated.”

Chronic Cellars Wines at a Glance: Six Chronic Cellars wines are available nationally at retailers and restaurants across the country and select countries outside the U.S., including the United Kingdom, Canada and Japan.

  • Chronic Cellars Purple Paradise Red Blend: Catch a lucky break with this Zinfandel-dominated blend that bursts with juicy blackberry, dark cherry and enchanting whispers of mocha.
  • Chronic Cellars Sir Real Cabernet Sauvignon: Noble to the core, this Cabernet Sauvignon delivers layers of black fruit, plum, and bright cassis for a balanced mouthfeel.
  • Chronic Cellars Suite Petite Petite Sirah: Impossible to forget, this seductive stunner brings bodacious flavors of bursting blackberries, blueberries, anise and a subtle hint of cacao.
  • Chronic Cellars Sofa King Bueno Red Blend: With wit and confidence for days, this savory blend weaves together a zing of black pepper, luscious black and blue fruits and cool, earthy flavors.
  • NV Spritz & Giggles Sparkling: Spritz your senses with refreshing aromas of citrus blossom and a hint of apple. Then, giggle as crisp effervescence meets notes of ripe peaches and hints of pear.
  • Chronic Cellars Pink Pedals Rosé: Sit back and enjoy the ride with aromas of watermelon and rose petal. Then coast on to flavors of strawberries and a splash of citrus.

Chronic Cellars wines retail from $16.99 to $25.99 and are available at wine retailers nationwide or online at www.chroniccellars.com. Follow Chronic Cellars on Instagram and Facebook.

Press Contact:
Alex Parker
Benson Marketing Group
parker@bensonmarketing.com
707.266.8917

Wines of Languedoc Sud de France

Languedoc Wines End 2020 on High Note

Languedoc Wines US Wine Trade Success with Wine.com Sales and Strengthened Trade Relationships

New York, NY – January 13, 2021 – Languedoc Wines (the CIVL – Conseil Interprofessionnel des Vins du Languedoc) has seen admirable success in 2020, even in this most unusually challenging year. Carefully considered partnerships with Wine.com and Napa Valley Wine Academy addressed retail sales and trade education goals for U.S. wine trade and kept the region top of mind with these key gatekeepers and decision makers.

Languedoc Wines and Wine.com Partnership

Languedoc Wines partnered with Wine.com for a special promotion of the region’s wines at the nation’s largest online retailer. This partnership yielded $1.36 million in sales revenue for Languedoc Wines (June – December 2020) and the YOY growth percentage by month outpaced that of Wine.com as a whole. The partnership also spurred expansion of Wine.com’s category search by Region to include South of France. Languedoc and its appellations were also added as search terms, giving deserved recognition to these wines from France’s largest wine region.

Languedoc Wines and US Trade Education

Citing support for top tier wine education as a pillar of the region’s long-term strategy, the CIVL also partnered with Napa Valley Wine Academy to create a range of education opportunities. These included an webinar on the region and its wines, a WSET Diploma level scholarship and a second iteration of the Languedoc Wines National Sommelier Challenge. An updated Regional Guide for Languedoc is also available on SevenFifty Daily.

The winner of the 2020 Languedoc Wines WSET Diploma Scholarship is Irina Ponomarenko, a wine educator living in Los Angeles and the winner of the 2019 Languedoc Wines National Sommelier Challenge. This contest included a written essay on key elements influencing winegrowing in Languedoc, as well as global market positioning given the leadership of the Languedoc region in both organic winegrowing and rosé wine production. At the end of October, the region announced the two winners of the 2020 Languedoc Wines National Sommelier Challenge; Melissa Graeff (Kysela Pere et Fils, LTD) and Miranda Elliot (The Elliot Wine School). Watch an interview with each on NVWA’s Instagram account.

“As the largest wine region in France, and the leader in French organic viticulture, Languedoc, South of France wants to be top of mind with U.S. trade and educators as a dynamic source for incredible diversity and innovative, high-quality winemaking. Through these activities we have strengthened our relationships with members of the U.S. wine trade community and we look forward to continuing to work with them”, says Miren de Lorgeril, wine producer and CIVL President.

About Languedoc Wines

The Languedoc is France’s largest wine region with a history of innovations in winemaking dating back to the Middle Ages. Stretching along the Mediterranean coast, the climatic conditions, topography, and soils offer a multitude of unique terroir for the production of wines of excellent quality. Over 100 grape varieties are grown in Languedoc’s appellations, in a diversity of wine styles, ranging from sparkling to still to dessert wines. The CIVL represents 23 AOCs and 19 IGPs, accounting for 30% of France’s total wine production, 30% of total French rose wines (11% of global rose production), and 36% of France’s organic viticulture.

The Conseil Interprofessionnel des Vins du Languedoc (CIVL or “Languedoc Wines”), located in Narbonne in the South of France, manages the worldwide promotion of Languedoc wines. The council was set up in 1994 to represent Languedoc AOCs (Appellations of Controlled Origin) for the entire wine sector, including still, sparkling and sweet wines. This state-approved private organization gathers economic players from the local wine production sector (producers and merchants) and was joined in 2012 by the organization representing the Sud de France PGI (Protected Geographical Indication).

For more information visit: Languedoc-wines.com

FB: @LanguedocWines / IN: @LanguedocWinesUsa / TW: @LanguedocWines

Lauren Liebler

Liebler Joins Benson Marketing Group

Lauren Liebler joined the Benson team in early 2021 to support PR and marketing communications campaigns.

Her prior experience includes agency PR work, specializing in travel and tourism with clients in the Caribbean and Florida. There, she secured valuable coverage and supported teams in winning multiple awards for integrated marketing campaigns. She also brings experience from the Miami headquarters of Southern Wine & Spirits where she worked as an intern in the public relations department.

Lauren graduated with a M.S. in Marketing from American University, and a B.S. in Communication from University of Miami.

Bread & Butter Wines: Uncomplicating the Category

Bread & Butter Wines Says “Don’t Overthink It”  

In an increasingly complicated world, new 360-degree campaign gives wine lovers the freedom to simply enjoy 

Novato, CA – October 20, 2020 – Life has gotten much more complicated in 2020, and Bread & Butter Wines wants to make it much easier. In a new 360-degree marketing campaign, Bread & Butter has one piece of advice – “Don’t Overthink It.”

Rolling out now, the new campaign juxtaposes complicated life decisions and overworked wine tropes with the simple, reassuring choice of picking up a bottle of Bread & Butter wine.

“It’s time to uncomplicate the category,” said Jeff Ngo, Senior Vice President of Marketing for Bread & Butter Wines. “Bread & Butter’s no-nonsense, stylish package and high-quality wine in the bottle make the portfolio a simple and delicious choice for easygoing enjoyment. No matter the situation, ‘don’t overthink it.’”

Today, Bread & Butter is the fastest growing wine brand in the $12-$15 category*.

“The media plan meets our target audience where they are throughout their day,” added Ngo. “As Bread & Butter rapidly gains in popularity across the country, we created a campaign that speaks to our times as well as a long overdue need to cut through the complicated nature of wine.”

Since its introduction, Bread & Butter Wines, with its elegantly straightforward black and white label and memorably easy name, has developed a loyal consumer following who return to the brand again and again because of its high quality, classically styled California wine. The Bread & Butter portfolio includes wine for all occasions – a juicy Pinot Noir, rich Chardonnay, robust Cabernet Sauvignon, vibrant Sauvignon Blanc, and refreshing Rosé. Bread & Butter is sold at wine retailers across the country and online at www.breadandbutterwines.com.

* (Nielsen Total U.S. Food: latest 26 weeks ending 9.5.20).

Where’s Stella Rosa? America’s #1 Selling 750ml Brand Reports Record Demand

Stella Rosa, America’s favorite semi-sweet, semi-sparkling Italian wine, is shockingly absent from shelves. The top selling wine brand in the U.S., Stella Rosa has seen such high demand in 2020 that some of its favorite wines are currently available in very low quantities or completely out of inventory.

Want the new Stella Rosa Watermelon or Blueberry? Perhaps you desire something island inspired, such as the Stella Rosa Pineapple or Tropical Mango? Maybe you had your heart set on one of the Stella Rosa packs of single-serve cans for your socially-distanced get-togethers with friends. Retailers around the country are reporting that clamoring fans have just one question, “Where’s my Stella Rosa?”

Stella Rosa planned for increased orders of its favorite wines in 2020 but could not have predicted the even higher demand during the current Covid-19 pandemic. When the winery released their popular wines in single-serving cans, for example, stock was sold out in less than one month. “Stellabrations” will, indeed, return soon. A new shipment of Stella Rosa’s favorite flavors is in rotta from Italy as we speak.

In the meantime, the family-owned winery has created the Supply My Stella Sweepstakes. Can’t find the Stella Rosa flavors you’ve been looking for? Enter the Supply My Stella Rosa sweepstakes to help the winery restock Stella Rosa in your area faster. Winners receive a $500 Visa gift card. Stella Rosa will give away a gift card every day until 9/18/20! Must be 21+ and a US resident to enter. Contest ends 9/18/20 at 11:59 pm PST.

About Stella Rosa® Wines: Stella Rosa is a selection of semi-sweet, semi-sparkling Italian wines. Among its impressive achievements are a 7x Impact Magazine Hot Brand award and its positions as the #1 Italian import and the fastest selling wine brand of the top 20 brands, according to Nielsen. Stella Rosa is created by the Riboli Family of San Antonio Winery, a Los Angeles establishment since 1917. For more information, visit www.stellarosawines.com.

Riboli Estates Group PR Launch Image

Riboli Family Wines Creates New Division

Los Angeles, CA – August 25, 2020 – Riboli Family Wines, a family-owned company founded in 1917, announces the launch of Riboli Estates Group, a new division dedicated to its portfolio of ultra-premium and luxury wine brands sourced from the Riboli family’s estate vineyards in Paso Robles, Monterey and Napa Valley. The Riboli Estates Group will focus on growing the family’s portfolio of wine labels including San Simeon, Maddalena, Opaque, Riboli Family Vineyard, Windstream, and a forthcoming new brand, Highlands 41.  

The Riboli Family, while experiencing amazing success with Stella Rosa, the #1 selling 750ml wine brand and one of the fastest-growing wine brands in the U.S.*, has always had an eye to the future and the next big endeavor for the company.  In 1986, the family purchased their first piece of land in Rutherford, Napa Valley, then continued to purchase land in Monterey and more recently invested in acquiring and planting new vineyards in the highly desired Paso Robles region. Today, the family owns over 1,000 planted vineyard acres in California – which are 100% sustainably grown in Paso Robles and Monterey – from these prestigious wine regions.  

In addition, the family completed construction on a state-of-the-art, sustainably certified, energy efficient winery and event center in Paso Robles several years ago.  The Riboli Family Winemaking & Event Center, was designed with the very latest sustainable winemaking technology that shows the family’s commitment, not only to creating fine wines, but to preserving natural resources. Of note, the winemaking facility is entirely powered by solar panels and recycles 100% of all water used.   

“From ground to glass, maintaining control of our estate-based wines is essential to the sustainability of our family business,” says Anthony Riboli, fourth-generation vintner. “Our tremendous viticultural and production investments behind these wines play a critical role with the development of this new division. We are committed to growing these exceptional wines for the California wine industry and future generations of the Riboli family.”  

While dubbing the new division with trade partners over the last several months as “Project X,” the Riboli Family made significant enhancements to their infrastructure and invested in a dedicated marketing and sales teams. Consumers and distributor partners alike can now explore all the award-winning wines within this portfolio under the name, Riboli Estates Group. 

“We understand our wine consumer not only through our 100+ years in the industry, but also through our tasting room and a team keeping a pulse on industry trends and staying competitive in the ultra-premium and luxury wine business,” says Paul Hecht, National Sales Manager. “These remarkable wines now have a setting to shine and allow us to remain forward thinking, with a strategic approach to our distributor partners and consumers alike; all with the intent of setting up everyone involved in this new division for success.” 

The Riboli Estates Group consists of: 

  • Estate Grown Wine 
  • Certified Sustainable Winery & Vineyards  
  • Family Owned since 1917  

To download Riboli Estates Group photo visit our Dropbox 

About Riboli Family Wines 

Riboli Family Wines, a family-owned company since 1917, celebrates over a century crafting award-winning wines from both California’s most prestigious wine-growing regions of Paso Robles, Monterey, and Napa Valley, in addition to Stella Rosa®, the #1 selling 750ml imported Italian wine brand. With a natural affinity for creativity and innovation, the 3rd and 4th generations of the Riboli Family continue to lead the industry and push the boundaries of winemaking and the wine drinking experience. For more information, please visit www.riboliwines.com. 

Press Contacts  

 Marie Christina Batich, Benson Marketing Group  batich@bensonmarketing.com, 917.633.6002 Ext 15 

 Natasha Hayes, Riboli Family Wines, natasha.hayes@riboliwines.com 415.608.8050  

NEW RELEASE: Bread & Butter Wines Introduces Sauvignon Blanc

Novato, CA — June 29, 2020 – Bread & Butter Wines, one of the fastest growing brands in the super premium wine segment in the US, announces the addition of Bread & Butter Sauvignon Blanc to its lineup of much loved, award-winning wines. Featuring the striking black and white label, the new Bread & Butter Sauvignon Blanc delivers the same quality and approachable wine style as the rest of the Bread & Butter portfolio. This Sauvignon Blanc joins Bread & Butter Chardonnay, Pinot Noir, Cabernet Sauvignon and Rosé.

Bread & Butter Sauvignon Blanc at a Glance

This refreshing and lively Sauvignon Blanc showcases aromatics of citrus with hints of peach and honeysuckle. The bright profile enters your palate with crisp flavors of lime, lemongrass and melon. Perfect for summer, Bread & Butter Sauvignon Blanc is topped with an easy to open screwcap closure.
• Appellation: North Coast AVA
• Debut Vintage: 2019
• ABV: 13%
• SRP: $14.99
• Varietal: Sauvignon Blanc

Since their introduction, Bread & Butter wines have developed a loyal consumer following. Today, Bread & Butter is the 4th fastest growing brand in the top 100 at +45% in dollar volume in the latest 26 weeks. In the $12-14.99 category, Bread & Butter Pinot Noir ranks #1 and continues to grow at +45%. Also in the $12-$14.99 category, Bread & Butter Chardonnay ranks #4 and growing at +25%, and Cabernet Sauvignon ranks #8 in the category and growing at +74%. Source: Nielsen, TTL US Food, Drug, Liquor, Latest 26 weeks, W/E 5.16.20.

Bread & Butter wines can be found at wine retailers across the country or purchased online from the company’s newly revamped website. www.breadandbutterwines.com

About Bread & Butter Wines

Bread & Butter Wines are trusted California wines crafted to be easy-going and approachable, able to complement everyday occasions all year long, pairing well with the moments you love. Bread & Butter Wines includes a Chardonnay, Pinot Noir, Cabernet Sauvignon, Sauvignon Blanc, and Rosé. Bread & Butter wines are priced at $12- $15.99 and are available wine retailers across the country and online at www.breadandbutterwines.com.

Bread & Butter Wines are part of the WX Brands portfolio of nationally-available wine brands which also includes the Jamieson Ranch Vineyards portfolio (Double Lariat, Reata, Silver Spur, Whiplash, and Light Horse), Baileyana portfolio (Baileyana, True Myth, Tangent, and Zocker), Chronic Cellars, Jelly Jar, Our Daily Wines, and Reckless Love Wines. Established in 1999, WX Brands is currently a top 15 wine company (Source: Wine Business, Feb 2020). www.wxbrands.com

Baileyana Portfolio Joins Benson

Benson’s PR engagement with WX Brands, a top 20 U.S. wine company, has expanded to include the 100,000+ case portfolio of wines from the Niven family, widely considered as the pioneers of the Edna Valley AVA. In January, WX Brands announced the purchase of the portfolio, including True Myth, Tangent, Baileyana, and Zocker.

These additional wineries join Benson’s national PR campaign for current client, WX Brands: Bread & Butter Wines, the Jamieson Ranch Vineyards portfolio (Double Lariat, Reata, Silver Spur, Whiplash and Light Horse), Chronic Cellars, Our Daily Wines, Jelly Jar, and Reckless Love Wines.

From the Acquisition Press Release

“The Niven family has farmed in Edna Valley for more than 40 years. Their understanding and love of the region is reflected in the wines they produce,” said WX Brands President and CEO Peter Byck. “With their quality, regional focus, and price segments, this collection of consumer and trade favorites fits perfectly into our existing portfolio of nationally distributed wines. WX Brands is proud to carry on the Niven legacy.”

The Niven family developed a diverse portfolio of wine that focused on exploring the endless potential of Edna Valley and the Central Coast and in the process established the region as a credible and highly-sought-after source for cool-climate grape varieties.

  • Baileyana was founded more than 30 years ago to reflect the best of cool climate varietals. Refined, rich, and balanced, Baileyana wines exhibit the best of Edna Valley’s unique climates. (Price range: $25-50)
  • True Myth takes advantage of the rich and fertile soils of California’s Central Coast. The wines embrace the best of San Luis Obispo County – Chardonnay from the cool ocean influenced Edna Valley and Cabernet Sauvignon from the rugged terrain of Paso Robles. (Price range: $18-55)
  • Tangent wines explore cool climate, alternative white wines from Edna Valley, the coolest AVA in California. The focus is on fresh, easy-drinking white wines that are extremely food friendly. (Price range: $17-32)
  • Zocker means ‘gambler’ in German. The Niven family took a gamble that Edna Valley could produce Grüner Veltliner and the result is a food-friendly wine worthy of a gamble. (Price: $20)

Biltmore Wines Taps Benson

Biltmore, the estate in the Blue Ridge Mountains of Asheville, N.C. was the family home of George Vanderbilt in the late 1800s.  Originally 125,000 acres, the property’s estate sits on 8,000 acres and was a well-known gathering place for artists and scientists entertained in grand style.

George Vanderbilt introduced the pleasures of wine to Biltmore through his legendary hospitality, but it was his grandson, William Amherst Vanderbilt Cecil, who had the vision and determination to take Biltmore’s agricultural tradition and re-imagine it as vineyards and a winery. A winery seemed like a natural extension of Biltmore’s agricultural legacy as well as a viable means of diversifying Biltmore’s revenue-generating possibilities. Viticultural experiments began in the 1970s and, in 1983, Biltmore Estate Wine Company was launched.

Today, Biltmore produces a custom portfolio of wines. Its grapes are sourced from estate vineyards, and select grape growers in North Carolina and California. Crafted by winemaker Sharon Fenchak (pictured), Biltmore wines are sold throughout the property’s restaurants and tasting bars, in many states at retail and direct to consumer.

Benson is working with Biltmore Wines on a messaging and communications campaign to highlight the brand’s unique history and range of offerings.

Whitney Sawle Joins Benson

Whitney Sawle has joined Benson’s Napa Valley office, bringing direct-to-consumer sales, social media, and digital marketing experience to the team. Prior to joining the team, Whitney worked in marketing for Napa Valley’s HALL Family Wines, focusing on marketing strategy, email marketing, and social media campaigns for the company’s three brands. Her experience also includes marketing roles with Ghirardelli Chocolate and WineAccess.