NEW RELEASE: Bread & Butter Wines Introduces Sauvignon Blanc

Novato, CA — June 29, 2020 – Bread & Butter Wines, one of the fastest growing brands in the super premium wine segment in the US, announces the addition of Bread & Butter Sauvignon Blanc to its lineup of much loved, award-winning wines. Featuring the striking black and white label, the new Bread & Butter Sauvignon Blanc delivers the same quality and approachable wine style as the rest of the Bread & Butter portfolio. This Sauvignon Blanc joins Bread & Butter Chardonnay, Pinot Noir, Cabernet Sauvignon and Rosé.

Bread & Butter Sauvignon Blanc at a Glance

This refreshing and lively Sauvignon Blanc showcases aromatics of citrus with hints of peach and honeysuckle. The bright profile enters your palate with crisp flavors of lime, lemongrass and melon. Perfect for summer, Bread & Butter Sauvignon Blanc is topped with an easy to open screwcap closure.
• Appellation: North Coast AVA
• Debut Vintage: 2019
• ABV: 13%
• SRP: $14.99
• Varietal: Sauvignon Blanc

Since their introduction, Bread & Butter wines have developed a loyal consumer following. Today, Bread & Butter is the 4th fastest growing brand in the top 100 at +45% in dollar volume in the latest 26 weeks. In the $12-14.99 category, Bread & Butter Pinot Noir ranks #1 and continues to grow at +45%. Also in the $12-$14.99 category, Bread & Butter Chardonnay ranks #4 and growing at +25%, and Cabernet Sauvignon ranks #8 in the category and growing at +74%. Source: Nielsen, TTL US Food, Drug, Liquor, Latest 26 weeks, W/E 5.16.20.

Bread & Butter wines can be found at wine retailers across the country or purchased online from the company’s newly revamped website. www.breadandbutterwines.com

About Bread & Butter Wines

Bread & Butter Wines are trusted California wines crafted to be easy-going and approachable, able to complement everyday occasions all year long, pairing well with the moments you love. Bread & Butter Wines includes a Chardonnay, Pinot Noir, Cabernet Sauvignon, Sauvignon Blanc, and Rosé. Bread & Butter wines are priced at $12- $15.99 and are available wine retailers across the country and online at www.breadandbutterwines.com.

Bread & Butter Wines are part of the WX Brands portfolio of nationally-available wine brands which also includes the Jamieson Ranch Vineyards portfolio (Double Lariat, Reata, Silver Spur, Whiplash, and Light Horse), Baileyana portfolio (Baileyana, True Myth, Tangent, and Zocker), Chronic Cellars, Jelly Jar, Our Daily Wines, and Reckless Love Wines. Established in 1999, WX Brands is currently a top 15 wine company (Source: Wine Business, Feb 2020). www.wxbrands.com

Baileyana Portfolio Joins Benson

Benson’s PR engagement with WX Brands, a top 20 U.S. wine company, has expanded to include the 100,000+ case portfolio of wines from the Niven family, widely considered as the pioneers of the Edna Valley AVA. In January, WX Brands announced the purchase of the portfolio, including True Myth, Tangent, Baileyana, and Zocker.

These additional wineries join Benson’s national PR campaign for current client, WX Brands: Bread & Butter Wines, the Jamieson Ranch Vineyards portfolio (Double Lariat, Reata, Silver Spur, Whiplash and Light Horse), Chronic Cellars, Our Daily Wines, Jelly Jar, and Reckless Love Wines.

From the Acquisition Press Release

“The Niven family has farmed in Edna Valley for more than 40 years. Their understanding and love of the region is reflected in the wines they produce,” said WX Brands President and CEO Peter Byck. “With their quality, regional focus, and price segments, this collection of consumer and trade favorites fits perfectly into our existing portfolio of nationally distributed wines. WX Brands is proud to carry on the Niven legacy.”

The Niven family developed a diverse portfolio of wine that focused on exploring the endless potential of Edna Valley and the Central Coast and in the process established the region as a credible and highly-sought-after source for cool-climate grape varieties.

  • Baileyana was founded more than 30 years ago to reflect the best of cool climate varietals. Refined, rich, and balanced, Baileyana wines exhibit the best of Edna Valley’s unique climates. (Price range: $25-50)
  • True Myth takes advantage of the rich and fertile soils of California’s Central Coast. The wines embrace the best of San Luis Obispo County – Chardonnay from the cool ocean influenced Edna Valley and Cabernet Sauvignon from the rugged terrain of Paso Robles. (Price range: $18-55)
  • Tangent wines explore cool climate, alternative white wines from Edna Valley, the coolest AVA in California. The focus is on fresh, easy-drinking white wines that are extremely food friendly. (Price range: $17-32)
  • Zocker means ‘gambler’ in German. The Niven family took a gamble that Edna Valley could produce Grüner Veltliner and the result is a food-friendly wine worthy of a gamble. (Price: $20)

Biltmore Wines Taps Benson

Biltmore, the estate in the Blue Ridge Mountains of Asheville, N.C. was the family home of George Vanderbilt in the late 1800s.  Originally 125,000 acres, the property’s estate sits on 8,000 acres and was a well-known gathering place for artists and scientists entertained in grand style.

George Vanderbilt introduced the pleasures of wine to Biltmore through his legendary hospitality, but it was his grandson, William Amherst Vanderbilt Cecil, who had the vision and determination to take Biltmore’s agricultural tradition and re-imagine it as vineyards and a winery. A winery seemed like a natural extension of Biltmore’s agricultural legacy as well as a viable means of diversifying Biltmore’s revenue-generating possibilities. Viticultural experiments began in the 1970s and, in 1983, Biltmore Estate Wine Company was launched.

Today, Biltmore produces a custom portfolio of wines. Its grapes are sourced from estate vineyards, and select grape growers in North Carolina and California. Crafted by winemaker Sharon Fenchak (pictured), Biltmore wines are sold throughout the property’s restaurants and tasting bars, in many states at retail and direct to consumer.

Benson is working with Biltmore Wines on a messaging and communications campaign to highlight the brand’s unique history and range of offerings.

Whitney Sawle Joins Benson

Whitney Sawle has joined Benson’s Napa Valley office, bringing direct-to-consumer sales, social media, and digital marketing experience to the team. Prior to joining the team, Whitney worked in marketing for Napa Valley’s HALL Family Wines, focusing on marketing strategy, email marketing, and social media campaigns for the company’s three brands. Her experience also includes marketing roles with Ghirardelli Chocolate and WineAccess.

Tara Randall

Tara Randall Joins Benson

Tara Randall, formerly digital marketing director at Scheid Vineyards, has joined Benson’s Napa Valley office.

Tara will work with the Benson team in Napa and New York on strategy and execution for the agency’s social media and digital marketing campaigns for winery and spirits clients. The agency provides full-scope social media services as well as digital advertising promoting both DTC and 3-tier retail sales. Prior to joining Benson, Tara ran digital marketing for the brands produced by Scheid Vineyards in California’s Central Coast. She focused on content creation, advertising, web management and SEO. Prior to that she ran her own SEO consultancy.

Alban Debeaulieu, Abbott Claim Angela Vineyards

New Beck Family Estates Portfolio Joins Benson

Launched in 2019, Beck Family Estates represents singular wineries in the upper tier of their categories, which also support the company’s broader mission of sustainability. The company is the exclusive importer for two South African wineries, the acclaimed, méthode champenoise house Graham Beck, as well as Steenberg Vineyards, the oldest registered farm in South Africa’s Western Cape. The company’s two Oregon wineries are located in Willamette Valley’s Yamhill Carlton AVA and include Angela Estate, an ultra-premium winery sourcing Pinot Noir from organic and sustainably-farmed vineyards, and the forthcoming Abbott Claim, which will launch in 2020.

In 2019, Beck Family Estates announced its formation and the appointment of Clay W. Farmer, V.P., Sales, and Kristin Marchesi, V.P. Winery Operations in the U.S.  In January 2020, the company announced new sales managers, Jack Chase, Regional Sales Manager West; John Davids, Regional Sales Manager Midwest; and Nicholas Abuabara, Regional Sales Manager Northeast.

Benson and the new team are working together on communications strategy and execution. (Pictured: Alban Debeaulieu, winemaker, Angela Estate)

Marie Christina Batich

Batich Joins Benson NYC

Building out Benson’s ability to connect clients to New York press, the agency has added Marie Christina Batich to its team. Prior to Benson, Marie Christina worked for importers such as Kobrand and Remy Cointreau, and agencies including Sopexa and Bullfrog & Baum. Her brand experience includes top tier Champagne Houses, Ketel One Vodka (and the launch of Ketel One Botanical), Gérard Bertrand Winery, as well as a bevy of French & Italian wine trade councils including Cognac, Loire Valley, Burgundy and Brachetto d’Acqui.

Achaval Ferrer

Achaval Ferrer, Arinzano Join Client Roster

Argentina’s iconic Achaval Ferrer, as well as emerging Spanish gem, Arinzano, have retained Benson for a U.S. PR campaign to raise awareness of both brands, which are imported and distributed by Stoli Group. Achaval Ferrer’s single vineyard “Finca” wines spotlight three stellar Malbec plots, while red blend Quimera, and the Mendoza line of Malbec, Cabernet Sauvignon and Cabernet Franc, round out its focused portfolio.

Arinzano is the first winery in northern Spain to be awarded Vino de Pago status, and one of only 17 in all of Spain. Located in Navarra, Arinzano’s Pago designation recognizes not only an estate-based winery, but a unique microclimate, geology, and resulting quality winemaking.

Alexzandria Parker

Alexzandria Parker Joins Benson

We are very pleased to add Alexzandria Parker to our team of professionals. Alex joins our New York office with a background in PR, social media marketing and event management, most recently with amfAR, the Foundation for AIDS Research. Prior to that, she interned at Nike Communications.

Iconic Cakebread Cellars Taps Benson

Founded by Jack and Dolores Cakebread in 1973, Cakebread Cellars is renowned for its acclaimed wines and gracious hospitality. The Napa Valley-based winery has retained Benson for a comprehensive social media program to engage current and new consumers. And there’s plenty of news to share including launching a new visitor experience later this year, and ongoing innovations in the vineyard and cellar. But after 46 years, some things won’t change, such as the Cakebreads’ dedication to crafting quality wines.