Building out Benson’s ability to connect clients to New York press, the agency has added Marie Christina Batich to its team. Prior to Benson, Marie Christina worked for importers such as Kobrand and Remy Cointreau, and agencies including Sopexa and Bullfrog & Baum. Her brand experience includes top tier Champagne Houses, Ketel One Vodka (and the launch of Ketel One Botanical), Gérard Bertrand Winery, as well as a bevy of French & Italian wine trade councils including Cognac, Loire Valley, Burgundy and Brachetto d’Acqui.
Argentina’s iconic Achaval Ferrer, as well as emerging Spanish gem, Arinzano, have retained Benson for a U.S. PR campaign to raise awareness of both brands, which are imported and distributed by Stoli Group. Achaval Ferrer’s single vineyard “Finca” wines spotlight three stellar Malbec plots, while red blend Quimera, and the Mendoza line of Malbec, Cabernet Sauvignon and Cabernet Franc, round out its focused portfolio.
Arinzano is the first winery in northern Spain to be awarded Vino de Pago status, and one of only 17 in all of Spain. Located in Navarra, Arinzano’s Pago designation recognizes not only an estate-based winery, but a unique microclimate, geology, and resulting quality winemaking.
We are very pleased to add Alexzandria Parker to our team of professionals. Alex joins our New York office with a background in PR, social media marketing and event management, most recently with amfAR, the Foundation for AIDS Research. Prior to that, she interned at Nike Communications.
Founded by Jack and Dolores Cakebread in 1973, Cakebread Cellars is renowned for its acclaimed wines and gracious hospitality. The Napa Valley-based winery has retained Benson for a comprehensive social media program to engage current and new consumers. And there’s plenty of news to share including launching a new visitor experience later this year, and ongoing innovations in the vineyard and cellar. But after 46 years, some things won’t change, such as the Cakebreads’ dedication to crafting quality wines.
Anecoop Bodegas, a consortium of 1,000 winegrowers exporting 200 wines to 50 countries, has tapped Benson for a U.S. brand strategy project. Based in Valencia, Spain, the company operates out of three wineries and seeks to raise its profile and sales in the U.S. market. The company is backed by parent company, Anecoop, a $1 billion leader in fruit and vegetable growing, processing and exports.
Benson’s French office has been retained for a domestic PR campaign for the the BIVC, the Bureau Interprofessionnel des Vins du Centre-Loire. The program is designed to reinforce awareness of the Centre-Loire’s white wines – the birthplace of Sauvingon Blanc – as well as to encourage discovery of the “new” appellations and the region’s red and rosé wines.
Founded in 1994, the BIVC brings together 8 AOC and 2 IGP: Sancerre, Pouilly-Fumé and Pouilly-sur-Loire, Menetou-Salon, Quincy, Reuilly, Coteaux du Giennois, Châteaumeillant, Côtes de Charity, Coteaux de Tannay.
Freemark Abbey Winery and Benson are teaming up on a marketing communications campaign to drive awareness, visitors center traffic and sales for this iconic Napa Valley winery. The winery is lauded for crafting classically structured Cabernet Sauvignon from pedigreed vineyard sites, and is widely known for its Bosché and Sycamore single-vineyard Cabernets from Rutherford.
Freemark Abbey’s estate underwent a multi-million-dollar renovation that was completed in 2016. The redesign captures the winery’s historical significance while providing a welcoming, immersive and thoroughly modern consumer experience.
Freemark Abbey Winery is part of Jackson Family Wines, a family owned portfolio of wineries and vineyards spanning significant wine-growing regions across California, Oregon, France, Italy, Australia, Chile and South Africa. In each region, vineyard ownership remains key to exceptional quality and environmental stewardship for future generations. Founded in 1982 by wine pioneer Jess Jackson, the wine company is led by Chairman Barbara Banke and the Jackson family. www.jacksonfamilywines.com.
Continuing a decade-long relationship with the Conseil Interprofessionnel des Vins du Languedoc, Benson has been retained to execute trade focused programs for the region and its wines in the U.S. in 2019. These programs mix a focus on educating buyers about this fast growing category along with on and off premise sales promotions reaching consumers.
A highlight of this year’s activities will be the inaugural Languedoc Wines National Sommelier Challenge, established in recognition of the importance of education to the on-premise community, and its effect on sales and placements for the category. The Challenge will test knowledge of the region and its wines through a written exam and blind tasting portion. The events will also offer an opportunity to taste Languedoc AOC wines currently available in each market. Challenge events will take place in select U.S. cities in June (3-12), and culminate in an all-expenses paid trip to the region for the winners, to further their knowledge and connection to Languedoc, in September 2019. More information and registration can be found at https://languedocadventure.com/events/national-sommelier-challenge-2019/
Languedoc is the largest wine region in France offering an incredible diversity of wines and wine styles. The region is a leader in organic viticulture in France, accounting for over 30% of total production, as well as production of rosé wines. In fact, Languedoc surpasses Provence in volume of rosé wines produced. At the top end of the spectrum, the Crus du Languedoc wines represent the highest quality the region has to offer. Languedoc AOC wines have consistently shown exceptional growth in the U.S. market, further reinforcing the need for today’s sommeliers and buyers to have a strong understanding of this category.
To manage digital and PR projects in both Benson’s Napa and New York offices, the agency has hired three new professionals. All three will contribute to US-based campaigns for wine brands, regions, and spirits companies. Cristen Monty joined the agency’s New York office this month. Her PR expertise was honed in New York agencies including Rubenstein PR and JMG PR. Erin Mooshagian joined the Napa office with a background in technical and freelance wine writing for a variety of outlets, as well as wine education at Domaine Carneros winery Finally, Amanda Garren also joins the Napa office; her background focuses on in-bound marketing campaigns for SaaS companies outside the wine and spirits industry.
Benson has begun promotional work with Old Elk Distillery, supporting the company’s distribution expansion and helping to drive consumer awareness. The company was founded in 2013 by serial entrepreneur Curt Richardson. His desire to craft spirits that embody both innovation and legacy led him to create a distinctive house of brands out of Fort Collins, Colorado.
Today, legendary master distiller Greg Metze leads production:
- Old Elk Blended Straight Bourbon Whiskey: 4x times the malted barley as traditional mash bills, and a slow-cut proofing process for smoothness.
- Dry Town Gin: crisp citrus notes and Colorado sage jump out of the glass of this mixologist-friendly 92 proof spirit.
- Nooku Bourbon Cream: The TTB had to create a new “category of one” for Nooku because it’s just bourbon and dairy cream, that’s it.
Watch this company because they are doing things right: investing for the long-haul, adding legendary distiller Greg Metze to the team, building their own distillery, quickly building a distribution platform, and opening The Reserve, a restaurant/bar in old town Fort Collins that doubles as a test bed for new spirits innovations. And they grill a mean Elk burger.
For more information visit: www.oldelk.com