Cab is still ‘king’ in the U.S. wine market, but 2020 has shown it’s time to start looking at the areas these wines come from differently. According to Sovos ShipCompliant data, Cabernet is still the most ordered varietal, but the price per bottle is dropping.
And why is that?
COVID-19 lockdowns drove many people to buy online, and many of those buyers were in the Gen X and Millennial generations, an important demographic for the present and future of the wine industry. Looking for good value in the bottle, they migrated towards Cabernet’s NOT from pricey areas like Napa Valley.
Enter Paso Robles.
This region has long been known as a region that delivers all of the fruit and structure wanted in a Cab for more approachable prices. These are wines to enjoyed with family and friends at any time and not stored away for special occasions. But don’t take our word for it. Explore these Paso Robles clients, their winemakers and wines.
Megan McCollough, Smith & Hook, Hahn Family Wines
Megan McCollough, Smith & Hook Winemaker, leads Hahn Family Wines’ Central Coast red wines that pay homage to the Hahn family’s first Monterey County properties. With nearly a decade of winemaking experiences under her belt, McCollough is setting an example for other young winemakers in California. Try one of her latest wines from Paso Robles: Smith & Hook Reserve Cabernet Sauvignon, SRP $45
Kip Lorenzetti, Chronic Cellars
Kip Lorenzetti’s winemaking career has taken him around the world, but he has called Paso Robles home for more than five years. Prior to Chronic Cellars, he was the winemaker at Wild Horse Winery & Vineyard, a pioneer in the Paso Robles area. It is the mission of Chronic Cellars to bring the nuances of the 11 different sub-AVAs in Paso into its wines. Good wine is in the winery’s bones.
Check out something noble with Chronic Cellars Sir Real Cabernet Sauvignon, SRP $15
Rob Takigawa, True Myth
Rob has been making wine in SLO County for over 20 years. Each vintage has furthered his knowledge of growing and making excellent wine in Paso Robles. A native of the Central Coast, Rob is a graduate of Cal Poly with a Soil Science Degree. After first understanding the science side of wine, Rob was inspired to get his hands dirty and ventured into the in winemaking side in 1997. From there he has never looked back. Taste his experience in Paso through the latest vintage of True Myth Cabernet Sauvignon, SRP $24
Anthony Riboli, Highlands 41, Riboli Estates Group
Fourth generation family winemaker Anthony Riboli received his M.S. in Viticulture from the University of California, Davis. Since apprenticing under Michael Weis at Groth in Napa Valley, he has lead winemaking and grape growing for the California portfolio at Riboli Family Wines. Anthony’s foremost goal has been a meticulous focus in the vineyards as well as winemaking at Riboli Family’s state-of-the-art facility in Paso Robles. Start your Paso Robles adventure here: Highlands 41 Cabernet Sauvignon, SRP $15
Contact Thea Schlendorf at email@example.com to connect with these winemakers and their wines.