Optimizing your website for social media can help people find your social media sites and sign up for your updates by following or fanning you there. This can also help generate more interest in your content and traffic to your site, social media platforms and online store through social media posts and updates. Here are three areas that you should review to make sure your content is able to be shared easily and effectively:
- Add social media icons: Dedicate a certain area on your website to link to your social media platforms. This can be as simple as the icon at the bottom or top of each page on your website as this example from the Crate & Barrel website demonstrates. We recommend putting these icons in a very visible spot, such as the top of the page or next to the login section (if you have one).
- Add social media “plug-ins” (3rd party applications that link your website to social media platforms) so people can easily interact with your website through their personal social media profiles.
- Facebook’s social plug-ins offer a variety of options including: commenting (so people can comment as their Facebook account), Facebook sharing (so people can share something they like from your site with the click of a button) and the option to like your Facebook page from your website.
- Twitter sharing is also a great tool on your website so people can easily share on Twitter if they like something from your site, such as a specific wine, photo or article from a blog post. Make sure your Twitter handle is included in the share so that it is automatically included in the Tweet and more people can easily see the Twitter handle.
- Confirm images can be pulled from your website, be it by Pinterest, Facebook or another social media site to get peoples’ attention before they actually click through to your website.
- Pinterest can pull images from a website if there are images available. These images can click through back to your website, driving traffic. Test that the images on your site can be pulled by going to Pinterest and adding a Pin (with the url to your website). If no images display, your webmaster should be able to fix this.
- When linking to a url on Facebook or Google+, an image (“thumbnail”) is automatically pulled from your site. Test that the thumbnail you would like is being pulled by going to Facebook or Google +, update your status with a link to your website and see what image is shown. If no image appears, your webmaster should be able to fix this.
Example of image pulling from a website:
Example of no image pulling from a website:
All of this is helpful in making user interaction easy and keep the consumer engaged in your site and social media presences.