Influencer Marketing: Driving Local Wholesale, Retail Awareness
Client: Hahn Family Wines, California
Goal: Create a one-time, cost-effective local wine promotion in Los Angeles market.
- Strategic Partnership: Partnered with Los Angeles-based lifestyle blogger, Kate Richards, “Drinking with Chickens.”
- Hosted Event: Hosted a “in real life” party with Kate and 10 additional influencers. Contracted social media posts, Instagram stories, and blogs with the influencer partner.
- Paid Media: Purchased a digital media partnership with LAmag.com, which included a custom article, social media posts, and digital ads.
- 215k Instagram followers reached from “in real life” wine event with Drinking With Chickens and event attendees
- Generated high-quality social media images for client
- 400k impressions generated from media buy with LAMag.com
Additional: Read our blog post, “8 Tips for Selecting a Wine Influencer Partner.”