Case Study

Driving Local Wholesale, Retail Awareness

Client: Hahn Family Wines, California

Goal: Create a one-time, cost-effective local wine promotion in Los Angeles market.

Tactics:

  • Strategic Partnership: Partnered with Los Angeles-based lifestyle blogger, Kate Richards, “Drinking with Chickens.”
  • Hosted Event: Hosted a “in real life” party with Kate and 10 additional influencers. Contracted social media posts, Instagram stories, and blogs with the influencer partner.
  • Paid Media: Purchased a digital media partnership with LAmag.com, which included a custom article, social media posts, and digital ads.

Select Results: 

  • 215k Instagram followers reached from “in real life” wine event with Drinking With Chickens and event attendees
  • Generated high-quality social media images for client
  • 400k impressions generated from media buy with LAMag.com

Additional: Read our blog post, “8 Tips for Selecting a Wine Influencer Partner.”