INTEGRATED MARKETING FOR
THE WINE AND SPIRITS INDUSTRY
© 2021 BENSON MARKETING GROUP LLC
Napa, California 94558 USA
2 Park Avenue
New York, New York 10016 USA
Client: Balletto Vineyards
Goal: Raise Profile of a Pinot Noir Specialist
Balletto Vineyards, a respected and established grape grower in the Russian River Valley, California, retained Benson in 2015 to hone brand messaging around its emerging wine brand. The project evolved into a national PR campaign for the winery, wines and family owners.
Brand Messaging Plan
Where do you start with wine marketing? A thorough brand messaging plan helped to align the whole team under one core message: a family-operated Pinot Noir specialist in Russian River Valley.
Select Results 2016-2020
Each year, Benson has driven 8 million to 15 million earned media impressions for Balletto Vineyards