Campari Group

Build advocacy and buzz with U.S. mixologists, influencers, gatekeepers

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The Goal

Client Campari Group
Services PR, Social Media, Strategy

Build advocacy and buzz with U.S. mixologists, influencers, gatekeepers.


Leverage PR and Social Media to Drive Results

Starting in 2008, Benson worked with Campari America on company-level US PR and later added social media responsibilities to that role. In many cases we created social media programs that amplified the company’s supportive culture and mission.



Our Strategy Included:

  • Animate Campari Group’s tagline, “Making Spirited Connections”
  • Create content with influencer (Gastronomista) including stories and photos of prominent bartenders
  • Provide a platform for bartenders to discuss issues they care about–parenting, staying fit, etc.–and demonstrate Campari America’s support for the bartender community.

The Final Experience

The Results

Campari America has one of the most engaged trade communities of any spirits company:

  • Rapid follower growth: Instagram (60k+), Twitter (11k+)
  • #Hashtag programs helped promote careers of mixologists
  • The agency has continued to work with Campari through 2021
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