Campari Group: A Case Study

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Campari America

Building advocacy and buzz with U.S. mixologists, influencers, & gatekeepers

Client

Campari America

Leverage PR and Social Media to Drive Results Starting in 2008, Benson worked with Campari America on company-level US PR and later added social media responsibilities to that role. In many cases we created social media programs that amplified the company’s supportive culture and mission.

Our Services

Public Relations, Social Media, Influencer Marketing, Brand Strategy

The Challenge

How to Leverage PR and Social Media to Drive Results

Starting in 2008, we worked with Campari America on company-level US PR and later added social media responsibilities to that role. In many cases we created social media programs that amplified the company’s supportive culture and mission.

The Solution

Strategy that worked

  • Animated Campari Group’s tagline, “Making Spirited Connections”
  • Created content with influencer (Gastronomista) including stories and photos of prominent bartenders
  • Provided a platform for bartenders to discuss issues they care about–parenting, staying fit, etc.–and demonstrate Campari America’s support for the bartender community.

Results

  • 38%

    Increase in social media awareness

After the work we did for Campari, the results were obvious: better exposure on social, higher engagement, and more likes.

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