Bread & Butter Wines: Uncomplicating the Category

Bread & Butter Wines Says “Don’t Overthink It”  

In an increasingly complicated world, new 360-degree campaign gives wine lovers the freedom to simply enjoy 

Novato, CA – October 20, 2020 – Life has gotten much more complicated in 2020, and Bread & Butter Wines wants to make it much easier. In a new 360-degree marketing campaign, Bread & Butter has one piece of advice – “Don’t Overthink It.”

Rolling out now, the new campaign juxtaposes complicated life decisions and overworked wine tropes with the simple, reassuring choice of picking up a bottle of Bread & Butter wine.

“It’s time to uncomplicate the category,” said Jeff Ngo, Senior Vice President of Marketing for Bread & Butter Wines. “Bread & Butter’s no-nonsense, stylish package and high-quality wine in the bottle make the portfolio a simple and delicious choice for easygoing enjoyment. No matter the situation, ‘don’t overthink it.’”

Today, Bread & Butter is the fastest growing wine brand in the $12-$15 category*.

“The media plan meets our target audience where they are throughout their day,” added Ngo. “As Bread & Butter rapidly gains in popularity across the country, we created a campaign that speaks to our times as well as a long overdue need to cut through the complicated nature of wine.”

Since its introduction, Bread & Butter Wines, with its elegantly straightforward black and white label and memorably easy name, has developed a loyal consumer following who return to the brand again and again because of its high quality, classically styled California wine. The Bread & Butter portfolio includes wine for all occasions – a juicy Pinot Noir, rich Chardonnay, robust Cabernet Sauvignon, vibrant Sauvignon Blanc, and refreshing Rosé. Bread & Butter is sold at wine retailers across the country and online at www.breadandbutterwines.com.

* (Nielsen Total U.S. Food: latest 26 weeks ending 9.5.20).