• NAPA VALLEY
  • NEW YORK
  • LYON
  • English
  • Français
Benson Marketing Group
  • HOME
  • CLIENTS
    • CASE STUDIES
  • ABOUT
    • ABOUT BENSON
    • OUR TEAM
    • AGENCY NEWS
    • CURRENT OPENINGS
  • SERVICES
  • BLOG
  • CONTACT
  • Search
Blog

BLOG

8 Things We Learned at the 2019 DTC Wine Symposium

February 4, 2019/in 60 seconds /by Benson Marketing Group

Our team identified eight actionable takeaways from this year’s Direct to Consumer Wine Symposium. Click through to read them all.

Read more →
https://bensonmarketing.com/wp-content/uploads/JeremyBenson_DTCWS2019-2.png 801 1846 Benson Marketing Group https://bensonmarketing.com/wp-content/uploads/BensonLogo_header_color.svg Benson Marketing Group2019-02-04 16:59:132019-02-12 22:39:018 Things We Learned at the 2019 DTC Wine Symposium

Wine Marketing: Napa Valley Style

November 13, 2018/in 60 seconds /by Jeremy Benson

Onsite wine marketing in Napa Valley, and elsewhere, increasingly centers on creating an experience that connects guests emotionally with the winery and its wines, and the winery’s unique “sparkle” that makes it compelling. 

Read more →
https://bensonmarketing.com/wp-content/uploads/Clos-Du-Val-1_credit-Rocco-Ceselin-Photography.jpg 640 960 Jeremy Benson https://bensonmarketing.com/wp-content/uploads/BensonLogo_header_color.svg Jeremy Benson2018-11-13 13:48:422018-11-13 13:48:42Wine Marketing: Napa Valley Style
Ben Palos, visiting Benson's client Kaiken in Argentina

Beyond Typical Employee Benefits: Benson’s Sabbatical Policy

May 11, 2018/in 60 seconds /by Jeremy Benson

What is Benson Marketing Group’s Sabbatical Policy? Employees who have continuously worked at the agency for four or more years can take three weeks of paid leave to rejuvenate while stimulating creativity in an engaging environment.

Read more →
https://bensonmarketing.com/wp-content/uploads/IMG_0633-1.jpg 1536 2048 Jeremy Benson https://bensonmarketing.com/wp-content/uploads/BensonLogo_header_color.svg Jeremy Benson2018-05-11 15:20:542018-05-11 15:33:23Beyond Typical Employee Benefits: Benson’s Sabbatical Policy

No Ads? No Problem. How to Increase Your Instagram Following

April 18, 2018/in 60 seconds /by Jeremy Benson

With over 800 million active users, Instagram is the fastest growing social media platform. Inspired by Shutterstock’s recent Instagram hacks blog post, we’ve compiled a few Instagram tips of our own!

Read more →
https://bensonmarketing.com/wp-content/uploads/Instagram-Phone-Icon.png 576 960 Jeremy Benson https://bensonmarketing.com/wp-content/uploads/BensonLogo_header_color.svg Jeremy Benson2018-04-18 14:35:472018-04-18 14:35:47No Ads? No Problem. How to Increase Your Instagram Following
BAM

Brand Awareness vs. Consumer Recommendation: Which is More Important?

March 25, 2018/in 60 seconds /by Jeremy Benson

If awareness is the #1 driver of brand “power,” and if awareness is driven by shelf placement, what happens to brand power if your brand isn’t on retail shelves?

Read more →
https://bensonmarketing.com/wp-content/uploads/BAM.jpg 1250 1250 Jeremy Benson https://bensonmarketing.com/wp-content/uploads/BensonLogo_header_color.svg Jeremy Benson2018-03-25 14:45:462018-04-07 16:03:14Brand Awareness vs. Consumer Recommendation: Which is More Important?

Benson Speaks at Les Vignerons Indépendants de la Drôme

March 21, 2018/in 60 seconds /by Jeremy Benson

Our French Director, Jeanne Peron, was invited to speak at Les Vignerons Indépendants de la Drôme at Vercheny on Thursday March 8th.

Read more →
https://bensonmarketing.com/wp-content/uploads/VIF.jpg 756 945 Jeremy Benson https://bensonmarketing.com/wp-content/uploads/BensonLogo_header_color.svg Jeremy Benson2018-03-21 15:47:312018-03-21 15:48:46Benson Speaks at Les Vignerons Indépendants de la Drôme

Unpacking “Advocacy Marketing”

March 2, 2018/in 60 seconds /by Jeremy Benson

How companies describe their products and services is not only important to how they are perceived, but also how they function and innovate.

Read more →
https://bensonmarketing.com/wp-content/uploads/Untitled-design-6.png 261 798 Jeremy Benson https://bensonmarketing.com/wp-content/uploads/BensonLogo_header_color.svg Jeremy Benson2018-03-02 16:46:322018-03-02 18:07:56Unpacking “Advocacy Marketing”

Cassoulet Day Campaign for Client Languedoc Wines

February 27, 2018/in 60 seconds /by Jeremy Benson

For the last three years, we have capitalized on this cassoulet trend along with an influencer marketing campaign accompanying national #CassouletDay (January 9, 2018) to bring the wines of Languedoc to a new audience.

Read more →
https://bensonmarketing.com/wp-content/uploads/Platings-Pairings_duck-fennel-cassoulet-16-1.jpg 1145 764 Jeremy Benson https://bensonmarketing.com/wp-content/uploads/BensonLogo_header_color.svg Jeremy Benson2018-02-27 15:53:022018-03-02 18:18:04Cassoulet Day Campaign for Client Languedoc Wines

DTC Wine Symposium 2018: Another Success for Industry

February 12, 2018/in 60 seconds /by Jeremy Benson

At Benson, we have the pleasure of working with the Steering Committee and managing the DTC Wine Symposium, the annual summit that raises funds for Free the Grapes!, the industry coalition that has helped open states and replace onerous regulations. In its 11th year, the Symposium attracted another sold-out group of wine club, tasting room, […]

Read more →
https://bensonmarketing.com/wp-content/uploads/WineSymposium_Screenshot-1.jpg 389 413 Jeremy Benson https://bensonmarketing.com/wp-content/uploads/BensonLogo_header_color.svg Jeremy Benson2018-02-12 22:46:532018-02-19 02:16:10DTC Wine Symposium 2018: Another Success for Industry

WHAT WE LEARNED AT AD:TECH NEW YORK 2017

November 17, 2017/in 60 seconds /by Jeremy Benson

What’s the future of marketing? As previously covered in this blog, we placed a client (Campari America’s Dave Karraker, VP of Engagement and Advocacy) at ad:tech New York, which took place the first week in November. This provided a good excuse for several of us to attend and we’ve captured some thoughts from spending 2 […]

Read more →
https://bensonmarketing.com/wp-content/uploads/Screen-Shot-2017-11-17-at-12.57.04-PM.png 389 413 Jeremy Benson https://bensonmarketing.com/wp-content/uploads/BensonLogo_header_color.svg Jeremy Benson2017-11-17 13:59:402017-12-17 21:09:59WHAT WE LEARNED AT AD:TECH NEW YORK 2017

Recent Posts

  • 8 Things We Learned at the 2019 DTC Wine SymposiumFebruary 4, 2019 - 4:59 pm
  • Wine Marketing: Napa Valley StyleNovember 13, 2018 - 1:48 pm
  • Ben Palos, visiting Benson's client Kaiken in ArgentinaBeyond Typical Employee Benefits: Benson’s Sabbatical PolicyMay 11, 2018 - 3:20 pm
  • No Ads? No Problem. How to Increase Your Instagram FollowingApril 18, 2018 - 2:35 pm
  • BAMBrand Awareness vs. Consumer Recommendation: Which is More Important?March 25, 2018 - 2:45 pm
  • Benson Speaks at Les Vignerons Indépendants de la DrômeMarch 21, 2018 - 3:47 pm
  • Unpacking “Advocacy Marketing”March 2, 2018 - 4:46 pm
  • Cassoulet Day Campaign for Client Languedoc WinesFebruary 27, 2018 - 3:53 pm

INTEGRATED MARKETING FOR
THE WINE AND SPIRITS INDUSTRY

© 2018 BENSON MARKETING GROUP LLC

NAPA VALLEY

2700 Napa Valley Corporate Drive
Suite H
Napa, California 94558 USA
707.254.9292

NEW YORK

183 Madison Avenue
Suite 819
New York, New York 10016 USA
(entrance on 34th)
917.633.6002 ext 1

LYON

Grand Hôtel-Dieu,
4 Place Amédée Bonnet,
69002 Lyon France
+33 (0)4 37 44 02 83

Sign up for Benson’s Trade Newsletter > Subscribe

© 2018 BENSON MARKETING GROUP LLC

Scroll to top