Beyond Typical Employee Benefits: Benson’s Sabbatical Policy
What is Benson Marketing Group’s Sabbatical Policy? Employees who have continuously worked at the agency for four or more years can take three weeks of paid leave to rejuvenate while stimulating creativity in an engaging environment.
No Ads? No Problem. How to Increase Your Instagram Following
With over 800 million active users, Instagram is the fastest growing social media platform. Inspired by Shutterstock’s recent Instagram hacks blog post, we’ve compiled a few Instagram tips of our own!
Brand Awareness vs. Consumer Recommendation: Which is More Important?
If awareness is the #1 driver of brand “power,” and if awareness is driven by shelf placement, what happens to brand power if your brand isn’t on retail shelves?
Benson Speaks at Les Vignerons Indépendants de la Drôme
Our French Director, Jeanne Peron, was invited to speak at Les Vignerons Indépendants de la Drôme at Vercheny on Thursday March 8th.
Unpacking “Advocacy Marketing”
How companies describe their products and services is not only important to how they are perceived, but also how they function and innovate.
Cassoulet Day Campaign for Client Languedoc Wines
For the last three years, we have capitalized on this cassoulet trend along with an influencer marketing campaign accompanying national #CassouletDay (January 9, 2018) to bring the wines of Languedoc to a new audience.
DTC Wine Symposium 2018: Another Success for Industry
At Benson, we have the pleasure of working with the Steering Committee and managing the DTC Wine Symposium, the annual summit that raises funds for Free the Grapes!, the industry coalition that has helped open states and replace onerous regulations. In its 11th year, the Symposium attracted another sold-out group of wine club, tasting room, […]
WHAT WE LEARNED AT AD:TECH NEW YORK 2017
What’s the future of marketing? As previously covered in this blog, we placed a client (Campari America’s Dave Karraker, VP of Engagement and Advocacy) at ad:tech New York, which took place the first week in November. This provided a good excuse for several of us to attend and we’ve captured some thoughts from spending 2 […]
Speaking Engagements: You’re Missing Out if you’re Not Participating
Not everyone likes speaking in front of crowds. It brings back memories of your college public speaking class. You’re sweating and your knees buckle, so why would you do it? Speaking engagements at leading conferences give brands added exposure and marketing executives a chance to establish their companies as thought leaders within the industry. This […]
Why “Millennial Marketing” is Misplaced
The wine industry’s infatuation with “Millennial Marketing” needs a reboot. For years, we’ve heard a variety of experts claim that the Millennial generation is, or is not, the savior of the wine industry—depending on who’s doing the talking. But segmenting an audience based on age is a Marketing 101 mistake. A broad age range of […]
