What should you consider when writing a wine marketing plan? There is no single answer or list that is right for every winery, of course. But there are actions and processes to consider, whether it’s for a one year or five year plan. The process of creating a wine marketing plan can be likened to […]
How to host a successful private, virtual wine tasting webinar for press. Six suggestions for wineries, plus the most common mistakes and how to avoid them. Journalist Stacy Briscoe interviews Benson’s Sarah Jones Gillihan for the WIN Insider Series.
Back in spring we published a blog on how winery marketing can pivot to adapt to changes wrought by COVID-19. Like you, we wondered which adaptations in DTC and 3-tier sales, trade education, PR and social media marketing would stick after COVID influences lessen. But rather than pivoting, shouldn’t we also be re-imagining these strategies? […]
Wine.com is the largest U.S. seller of wine online. So how do you stand apart in a sea of wines? Start by updating your wine branding information. The good news is this does not take long, based on our experience working with Wine.com on various promotions. 1. Audit Your Brand Presence First, audit the winery […]
Like many of you, I am appalled by what we’ve seen lately. Systematic police brutality against Black Americans. The militarization of our police forces. Institutionalized racism and injustice against people of color that COVID has exposed in healthcare, education, etc. Unfortunately, this is nothing new. (I have vivid memories of the scary, painful days following […]
As we write this in mid-May, wine consumers are making a massive shift toward digital purchases. It is not likely to evaporate once COVID-related situational factors lessen. Here’s why.
How do marketers adapt to changes in consumer behavior and social media usage with the changes wrought by Coronavirus? In this post, we draw on an excellent webinar by content agency, Convince and Convert, applying their practical tips for winery social media managers.
Wine marketers are adapting PR, DTC, Social Media and Digital Marketing tactics to the challenges of the Coronavirus.
In a dynamic, uncertain marketplace, agility is an asset. Here is part 2 in our series on budgeting, including a few marketing ideas getting our extra attention.
By considering total sales and marketing spend together, brand owners may be able to better meet the demands of the market, and understand how sales and marketing actions interact in the marketplace.