Wine.com is the largest U.S. seller of wine online. So how do you stand apart in a sea of wines? Start by updating your wine branding information. The good news is this does not take long, based on our experience working with Wine.com on various promotions. 1. Audit Your Brand Presence First, audit the winery […]
Like many of you, I am appalled by what we’ve seen lately. Systematic police brutality against Black Americans. The militarization of our police forces. Institutionalized racism and injustice against people of color that COVID has exposed in healthcare, education, etc. Unfortunately, this is nothing new. (I have vivid memories of the scary, painful days following […]
As we write this in mid-May, wine consumers are making a massive shift toward digital purchases. It is not likely to evaporate once COVID-related situational factors lessen. Here’s why.
How do marketers adapt to changes in consumer behavior and social media usage with the changes wrought by Coronavirus? In this post, we draw on an excellent webinar by content agency, Convince and Convert, applying their practical tips for winery social media managers.
Wine marketers are adapting PR, DTC, Social Media and Digital Marketing tactics to the challenges of the Coronavirus.
In a dynamic, uncertain marketplace, agility is an asset. Here is part 2 in our series on budgeting, including a few marketing ideas getting our extra attention.
By considering total sales and marketing spend together, brand owners may be able to better meet the demands of the market, and understand how sales and marketing actions interact in the marketplace.
Based on a seminar we conducted in Bordeaux last fall, we discuss successful strategies for launching an international wine in the U.S.
We sent Benson’s digital marketing team to Social Media Marketing World to keep up with the latest trends and tools. In this blog, we share our five key takeaways from this year’s event.
Creating and executing a campaign is only part of the process; if you really want to spike the results, here are some post-campaign recommendations.