Rethinking Marketing Budgeting, Part 2
In a dynamic, uncertain marketplace, agility is an asset. Here is part 2 in our series on budgeting, including a few marketing ideas getting our extra attention.
Time to Rethink Marketing Budgeting?
By considering total sales and marketing spend together, brand owners may be able to better meet the demands of the market, and understand how sales and marketing actions interact in the marketplace.
How to Launch an International Wine in the U.S.
Based on a seminar we conducted in Bordeaux last fall, we discuss successful strategies for launching an international wine in the U.S.
What We Learned at Social Media Marketing World
We sent Benson’s digital marketing team to Social Media Marketing World to keep up with the latest trends and tools. In this blog, we share our five key takeaways from this year’s event.
5 Post-Campaign Tips
Creating and executing a campaign is only part of the process; if you really want to spike the results, here are some post-campaign recommendations.
5 Tips for Running a Successful Influencer Marketing Partnership
Once you’ve selected the right influencer partner for your wine brand you’ll dive into execution. We’ve compiled our top 5 tips for running your campaign.
8 Tips for Selecting a Wine Influencer Partner
Here are top tips for researching and vetting potential partners. We implement these steps for clients like Hahn Family Winery, Wines of Languedoc, J. Lohr Vineyards & Wines, Geyser Peak Winery, and others.
6 Reasons to Use Influencer Partnerships
Wondering if your brand should work with influencers? Here are six reasons you might take the plunge into advocacy marketing.
8 Things We Learned at the 2019 DTC Wine Symposium
Our team identified eight actionable takeaways from this year’s Direct to Consumer Wine Symposium. Click through to read them all.
Wine Marketing: Napa Valley Style
Onsite wine marketing in Napa Valley, and elsewhere, increasingly centers on creating an experience that connects guests emotionally with the winery and its wines, and the winery’s unique “sparkle” that makes it compelling.
