Our team identified eight actionable takeaways from this year’s Direct to Consumer Wine Symposium. Click through to read them all.
Onsite wine marketing in Napa Valley, and elsewhere, increasingly centers on creating an experience that connects guests emotionally with the winery and its wines, and the winery’s unique “sparkle” that makes it compelling.
What is Benson Marketing Group’s Sabbatical Policy? Employees who have continuously worked at the agency for four or more years can take three weeks of paid leave to rejuvenate while stimulating creativity in an engaging environment.
With over 800 million active users, Instagram is the fastest growing social media platform. Inspired by Shutterstock’s recent Instagram hacks blog post, we’ve compiled a few Instagram tips of our own!
If awareness is the #1 driver of brand “power,” and if awareness is driven by shelf placement, what happens to brand power if your brand isn’t on retail shelves?
Our French Director, Jeanne Peron, was invited to speak at Les Vignerons Indépendants de la Drôme at Vercheny on Thursday March 8th.
How companies describe their products and services is not only important to how they are perceived, but also how they function and innovate.
For the last three years, we have capitalized on this cassoulet trend along with an influencer marketing campaign accompanying national #CassouletDay (January 9, 2018) to bring the wines of Languedoc to a new audience.
At Benson, we have the pleasure of working with the Steering Committee and managing the DTC Wine Symposium, the annual summit that raises funds for Free the Grapes!, the industry coalition that has helped open states and replace onerous regulations. In its 11th year, the Symposium attracted another sold-out group of wine club, tasting room, […]
What’s the future of marketing? As previously covered in this blog, we placed a client (Campari America’s Dave Karraker, VP of Engagement and Advocacy) at ad:tech New York, which took place the first week in November. This provided a good excuse for several of us to attend and we’ve captured some thoughts from spending 2 […]