As we write this in mid-May, wine consumers are making a massive shift toward digital purchases. It is not likely to evaporate once COVID-related situational factors lessen. Here’s why.
How do marketers adapt to changes in consumer behavior and social media usage with the changes wrought by Coronavirus? In this post, we draw on an excellent webinar by content agency, Convince and Convert, applying their practical tips for winery social media managers.
Wine marketers are adapting PR, DTC, Social Media and Digital Marketing tactics to the challenges of the Coronavirus.
In a dynamic, uncertain marketplace, agility is an asset. Here is part 2 in our series on budgeting, including a few marketing ideas getting our extra attention.
By considering total sales and marketing spend together, brand owners may be able to better meet the demands of the market, and understand how sales and marketing actions interact in the marketplace.
Based on a seminar we conducted in Bordeaux last fall, we discuss successful strategies for launching an international wine in the U.S.
We sent Benson’s digital marketing team to Social Media Marketing World to keep up with the latest trends and tools. In this blog, we share our five key takeaways from this year’s event.
Creating and executing a campaign is only part of the process; if you really want to spike the results, here are some post-campaign recommendations.
Once you’ve selected the right influencer partner for your wine brand you’ll dive into execution. We’ve compiled our top 5 tips for running your campaign.
Here are top tips for researching and vetting potential partners. We implement these steps for clients like Hahn Family Winery, Wines of Languedoc, J. Lohr Vineyards & Wines, Geyser Peak Winery, and others.