After the Last 3 Crazy Years, Some Heavy Duty Planning is in Order
Here’s a resource for creating a successful PR, social media, or digital campaign for your wine or spirits brand. Plus: marketing through a recession, client accolades, and more!
Benson’s Top Thanksgiving Wine Picks for 2022
We’ve got our eyes on Pinots, exciting options from overseas, and some classic American pours. Great options for every menu and scenario.
Low(er) Alcohol Wines to Meet Consumer Preferences
These refreshing wines from our client roster fit lazy afternoons and longer dinners, all under 14% ABV, and ready for enjoyment.
New AVA, Wines, Attractions Ready to Enjoy
The San Luis Obispo Coast AVA, recognized in 2022, joins Paso Robles, Santa Lucia Highlands and Arroyo Seco AVAs. A new chapter in the region’s evolution as one of California’s top wine producing regions.
Agile, Intentional Decision-making Yields a Stronger, Post-Recession Company
Successful wine and spirits brands have navigated through recessions and economic downturns. What can we learn from them? This post offers suggestions for brand marketing, sales, and budgeting.
Aligning Marketing Functions with Brand Goals
Integrating marketing functions, and focusing on impressions, can cost-effectively raise awareness and sales. In this post we discuss how viewing marketing as a means of conveying the right message to the right audience at the right times — rather than as a set of discrete functions — encourages questions that allow all tiers in the industry to win.
A Conversation with Thought Leaders
On March 24, 2022, we recorded a press webinar spotlighting four esteemed panelists in a wide-ranging discussion. The webinar features Elunda Basson, Steenberg Vineyards, Cellarmaster & General Manager, South Africa; Susan Doyle, Riboli Family Wines, Vice President of Vineyards and Winemaking, Central Coast California; Lauren Patz, Redwood Empire Whiskey, Head Distiller, Sonoma County, California; and Kathleen Murphy, Purple Brands, Chief Marketing Officer, Sonoma County.
Four Benson Clients Make WBM’s Top 50 for 2022
While each client has its own distinctive recipe for success, what these four companies have in common is innovation. Congratulations to Hahn Family Wines, Purple Brands, Riboli Family Wines, and WX Brands.
With year-end reports done, Benson’s analysis of successful PR actions led to this summary of best practices for holiday wine and spirits coverage.
Predictions: Always a Dangerous Game to Play. But Here Goes…
Supply chain woes. DEI. No/Low Alc. Here are a few trends and predictions we are keeping our eyes on.
