Aligning Marketing Functions with Brand Goals
Integrating marketing functions, and focusing on impressions, can cost-effectively raise awareness and sales. In this post we discuss how viewing marketing as a means of conveying the right message to the right audience at the right times — rather than as a set of discrete functions — encourages questions that allow all tiers in the industry to win.
A Conversation with Thought Leaders
On March 24, 2022, we recorded a press webinar spotlighting four esteemed panelists in a wide-ranging discussion. The webinar features Elunda Basson, Steenberg Vineyards, Cellarmaster & General Manager, South Africa; Susan Doyle, Riboli Family Wines, Vice President of Vineyards and Winemaking, Central Coast California; Lauren Patz, Redwood Empire Whiskey, Head Distiller, Sonoma County, California; and Kathleen Murphy, Purple Brands, Chief Marketing Officer, Sonoma County.
Four Benson Clients Make WBM’s Top 50 for 2022
While each client has its own distinctive recipe for success, what these four companies have in common is innovation. Congratulations to Hahn Family Wines, Purple Brands, Riboli Family Wines, and WX Brands.
With year-end reports done, Benson’s analysis of successful PR actions led to this summary of best practices for holiday wine and spirits coverage.
As we look ahead to 2022, here are a few of the trends and predictions we are keeping our eyes on.
Feeling Festive? Holiday Cocktails that Stir the Soul
Sometimes, only a cocktail will do. For your holiday celebration stories, Benson has collected both spirits and wine cocktails ideal for the holidays, or any time of year, if you’re so inclined.
Wallet and Crowd Pleasers
We’ve got wines to pair with Thanksgiving. Wines and spirits to give as gifts. Now we look at those wines that please both the wallet and the crowd! As always, keep Benson in mind for all of your holiday story needs!
Sparkling Wines for Any Time
Sparkling wines are great for any occasion – holidays, springtime or any Tuesday night! Check out these sparkling wines your readers will want to have on hand to add something to any moment.
Around the World: Harvest Updates August 2021
From California to North Carolina, South Africa to Chile, our distillery and winery clients share harvest updates north, south, east, and west. What’s happening in the fields and vineyards that’ll affect future vintages and expressions?
Leaders in their Field: Spotlighting Notable Stories
In this installment we highlight clients leading the way, in their own ways. Deserving of the spotlight, these brands are championing a region or category, leaning into innovation, and excelling over the long haul. Let’s raise a glass to their inspiring stories! Note that many entries include links to audio and video interviews.
