Biltmore Wines Taps Benson

Biltmore, the estate in the Blue Ridge Mountains of Asheville, N.C. was the family home of George Vanderbilt in the late 1800s.  Originally 125,000 acres, the property’s estate sits on 8,000 acres and was a well-known gathering place for artists and scientists entertained in grand style.

George Vanderbilt introduced the pleasures of wine to Biltmore through his legendary hospitality, but it was his grandson, William Amherst Vanderbilt Cecil, who had the vision and determination to take Biltmore’s agricultural tradition and re-imagine it as vineyards and a winery. A winery seemed like a natural extension of Biltmore’s agricultural legacy as well as a viable means of diversifying Biltmore’s revenue-generating possibilities. Viticultural experiments began in the 1970s and, in 1983, Biltmore Estate Wine Company was launched.

Today, Biltmore produces a custom portfolio of wines. Its grapes are sourced from estate vineyards, and select grape growers in North Carolina and California. Crafted by winemaker Sharon Fenchak (pictured), Biltmore wines are sold throughout the property’s restaurants and tasting bars, in many states at retail and direct to consumer.

Benson is working with Biltmore Wines on a messaging and communications campaign to highlight the brand’s unique history and range of offerings.