Beverage Trade Network’s blog post this month titled “Top PR Companies for Alcohol Beverage Brands,” included Benson along with our peers.
While multi-year client engagements are perhaps the best indicator of client satisfaction – we are proud that our average is 4+ years — it’s also affirming to receive this third party endorsement.
More importantly, their call for wine and spirits brand to increase marketing spending is timely.
The post stated: “The wine and drinks industry has an overabundance of brands in the market and there is an acute need for brands to differentiate themselves with PR and marketing.” It went on to say, “In times of COVID when traveling has become tight, budgets even tighter, and flashy events cannot be held, digital marketing is a great way for your brand to reach a target market. With most human eyes glued to screens small and large, it has become more important than ever to create an active digital marketing strategy. We take a closer look and bring you the most important PR companies in America for your beverage brands.”
The post also said about Benson, “stellar work that has attracted the right clients…” We agree! Our goal has never been about being the largest, but about being the best.