Benson Marketing Group Adds Clients to Growing Team

Published May 25, 2023

New York, NY  – Benson Marketing Group, a leading wine and spirits marketing agency and a division of The Brand Leader (TBL), has added Spain’s Gil Family Estates and Italy’s KRIS Wines to its client roster this year.

“With the fourth generation at the helm, Gil Family Estates has a compelling family story and a history of championing indigenous varieties, protecting old vines, and showcasing underappreciated regions,” said Nadea Mina, vice president, Benson Marketing Group. “This is a portfolio to keep your eyes on, all backed by a growing sales team in the U.S.,” she added. The company’s portfolio includes Bodegas Juan Gil, Bodegas El Nido, Bodegas Morca, Rosario Vera, Cellers Can Blau, Bodegas Atalaya, Bodegas Ateca, Bodegas Shaya, Bodegas Tridente, Llicorella Vins and Lagar Da Condesa.

Bodegas El Nido, Gil Family Estates

Celebrating its 30th anniversary of their inaugural vintage, northern Italy’s KRIS Wines has enjoyed commercial and critical success of its beloved Pinot Grigio, thanks to family ownership and decades-long relationships with a select small group of grape growers in Friuli and Veneto. KRIS embodies the notion that ‘wine is an Italian art’ with its elegant, handcrafted style, playful personality, and modern Italian interpretation of classic varietals. Their beautifully designed labels are steeped in intrigue following the work of Riccardo Schweizer, a good friend of the winery owner, a native of Northern Italy and one of Italy’s most famous contemporary artists, who painted together with world-renowned figures like Pablo Picasso, Marc Chagall, and other brilliant cubist and impressionist artists. It emphasizes the role of the sun in ripening the grapes to perfection, the human hand in crafting the wine, and the lips that savor the wine. Consumers can anticipate tasting the 2022 KRIS Pinot Grigio this summer as bottles adorned with the 30th Anniversary seal and QR code roll out on shelves. KRIS Pinot Grigio is now held in a lighter weight bottle (360g), which saves nearly 2 million pounds in ocean freight weight through the year.

New Clients, New Agency, New Teammates

“It’s an exciting time at The Brand Leader,” said Kyle Duford, President and Executive Creative Director. “Blending our creative firepower with Benson’s industry knowledge can address the industry’s many challenges, including engaging trade support for our campaigns that drive consumer pull,” he added.

To do so, the 45-person agency is recruiting three new positions, all based out of its New York office:  digital marketing and PR account executive, PR account executive, and an assistant account executive.

“There aren’t many, if any, agencies with industry expertise and a high performing, inhouse team of videographers, photographers, art directors, developers, copywriters, and digital ad experts who hold certifications from Google, Meta, Shopify, Hubspot, Klaviyo, and more,” he added.

About Us

Benson Marketing Group, a division of The Brand Leader, is a leading marketing agency for wine and spirits brands. Founded in 2000, Benson was named to the top 10 “Power List” of U.S. wine and spirits marketing agencies by Meininger’s Wine Business Int’l.  With offices in New York and Greenville, South Carolina, The Brand Leader has also been singled out as a ‘Best Place to Work’ by Outside Magazine (2021, 2022), and Ad Age (2023), and others.

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Media Contacts

Nadea Mina, Vice President, New York., 917.633.6002, x 16
Richard George, Director of PR., 864.335.9200


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