Benson France Retained by BIVC

Benson’s French office has been retained for a domestic PR campaign for the the BIVC, the Bureau Interprofessionnel des Vins du Centre-Loire. The program is designed to reinforce awareness of the Centre-Loire’s white wines – the birthplace of Sauvingon Blanc – as well as to encourage discovery of the “new” appellations and the region’s red and rosé wines.

Founded in 1994, the BIVC brings together 8 AOC and 2 IGP: Sancerre, Pouilly-Fumé and Pouilly-sur-Loire, Menetou-Salon, Quincy, Reuilly, Coteaux du Giennois, Châteaumeillant, Côtes de Charity, Coteaux de Tannay.