Benson Drives Languedoc Sales in 2019

Continuing a decade-long relationship with the Conseil Interprofessionnel des Vins du Languedoc, Benson has been retained to execute trade focused programs for the region and its wines in the U.S. in 2019. These programs mix a focus on educating buyers about this fast growing category along with on and off premise sales promotions reaching consumers.

A highlight of this year’s activities will be the inaugural Languedoc Wines National Sommelier Challenge, established in recognition of the importance of education to the on-premise community, and its effect on sales and placements for the category. The Challenge will test knowledge of the region and its wines through a written exam and blind tasting portion. The events will also offer an opportunity to taste Languedoc AOC wines currently available in each market. Challenge events will take place in select U.S. cities in June (3-12), and culminate in an all-expenses paid trip to the region for the winners, to further their knowledge and connection to Languedoc, in September 2019. More information and registration can be found at https://languedocadventure.com/events/national-sommelier-challenge-2019/

Languedoc is the largest wine region in France offering an incredible diversity of wines and wine styles. The region is a leader in organic viticulture in France, accounting for over 30% of total production, as well as production of rosé wines. In fact, Languedoc surpasses Provence in volume of rosé wines produced. At the top end of the spectrum, the Crus du Languedoc wines represent the highest quality the region has to offer. Languedoc AOC wines have consistently shown exceptional growth in the U.S. market, further reinforcing the need for today’s sommeliers and buyers to have a strong understanding of this category.