March 30, 2016, Napa, CA Â â€“Â Â Benson Marketing Group, a leading wine and spirits marketing agency with offices in Napa Valley, New York and Lyon, has added to its U.S. team and roster of clients in both the U.S. and France. Â â€œWe are seeing a strong uptick in marketing investment that reflects the global competitiveness of our industry,â€ said Jeremy Benson, president. â€œMore clients want a sharply defined brand story, and consumer campaigns that drive both DTC and 3-tier sales.â€
In the U.S., Benson is now working with Terlato Wines. Activities include brand messaging and PR support for two wineries: Chimney Rock Winery (www.chimneyrock.com), one of the elite Cabernet Sauvignon specialists in the Stags Leap District of Napa Valley; and Sanford Winery (www.sanfordwinery.com), home to one of Californiaâ€™s most iconic vineyards, Sanford & Benedict, in the Santa Rita Hills AVA.
Last month, Benson began managing social media for the Napa Valley gem, Frank Family Vineyards, which just won its 7th consecutive annual â€œBay Area A-List’s Best Napa Wineryâ€ award. www.frankfamilyvineyards.comÂ Also last month, Benson created a launch campaign for Barton & Guestierâ€™s Passeport Bordeaux by Laurent Prada, an elegant and affordable classic Bordeaux ($12) from this venerable French wine house. www.bartonguestier.comÂ Â (Two additional new U.S. clients remain confidential.)
Additionally, Bensonâ€™s French office has begun working with Famille Fabre, a family-owned wine company dating back to 1605 which now includes four chateaux in Languedoc. Today, the new generation is proud to continue the story with a complete range of organic wines from AOP CorbiÃ¨res, AOP CorbiÃ¨res-Boutenac and IGP Pays. (www.famillefabre.com)
Finally, Benson added two new staff members in March: Megan Helphand and Alisa Langer in the agencyâ€™s Napa and New York offices, respectively. Â Megan brings public relations and trade events experience from Francis Ford Coppola Winery. Â Formerly with Ruder Finn PR in New York, Alisaâ€™s experience includes Lâ€™Oreal Paris, McDonalds and Novartis.