Benson is proud to add two new brands to its client roster to begin the new year: Barton & Guestier, and Veuve du Vernay. The campaign includes consumer and trade press coverage and digital marketing support services.
Barton & Guestier: Reviewed by Thomas Jefferson!
Founded in Bordeaux in 1725 by the Irishman Thomas Barton, Barton & Guestier is the oldest wine house in Bordeaux. The brand has developed a premium brand strategy based on AOC and varietal wines from Bordeaux, Loire, Burgundy, Beaujolais, Rhône Valley, Languedoc, Provence and Gascony.
With almost three centuries of experience, B&G combines the authenticity of the appellations with the consistency of quality and the typicity of each vintage.
This month, Barton & Guestier releases the newest vintage of their Côtes de Provence rosé wine, Tourmaline, to the U.S. market. Made by Véronique Florentin, newly appointed head of winemaking of Provençal wines for Barton & Guestier, the 2020 Tourmaline is a true-to-type Provence wine showcasing the authenticity of the appellation and its world-renowned style.
Fun fact: Barton & Guestier was the first wine brand imported to the U.S. and was recommended by President Jefferson.
Veuve du Vernay: Vive la Vie!
Veuve du Vernay is the leading French sparkling wine brand in the U.S., channeling classic Parisian lifestyle and joie de vivre.
Veuve du Vernay captures both the traditional and the modern. Whether serving the elegant Brut or the flirty Ice Rosé, these wines elevate all occasions.
Fun fact: Veuve du Vernay was founded by Robert Charmat, son of the scientist who patented the Charmat Method of producing sparkling wines. Robert named his wines for a widow in Vernay who helped his father during his early winemaking days. (Veuve in French means widow.)
Today, Veuve du Vernay is produced by Patriarche and made by winemaker Maryline Gianna. Founded in 1780 in Beaune, the heart of Burgundy, Patriarche is a leading wine producer in France with two areas of focus: Burgundy appellation wines and fine sparkling wines.