Balletto Vineyards

Balletto Vineyards, a respected and established grape grower in the Russian River Valley, California, retained Benson in 2015 to hone brand messaging around its emerging wine brand. The project evolved into a national PR campaign for the winery, wines and family owners.

Photo credits:

The Overview

Raise the Profile of a Pinot Noir Specialist

Client Balletto Vineyards
Services PR Strategy & Campaign

After converting their family-owned farmland to estate vineyards, Balleto Vineyards has earned a reputation for producing premium wines that highlight the distinctive flavors of their grapes and the inherent qualities of their terroir. To ensure the quality of their brand reflected the quality of their wines, Balleto Vineyards began working with the Benson team in 2015, crafting their brand messaging and ultimately raising the brand profile with a nationwide PR campaign.

Brand Messaging Plan

Where do you start with wine marketing?

A thorough brand messaging plan helped to align the whole team under one core message: a family-operated Pinot Noir specialist in Russian River Valley.


PR Actions

Benson's public relations efforts include:

  • Constant story pitching, raising awareness of the family’s compelling story, a transition from row crop farmer to successful grape grower and winemaker (John Balletto, pictured)
  • Strategic press sampling of single-vineyard Pinot Noirs, and Russian River AVA wines in broader, 3-tier distribution leads to coverage used in sales
  • On-site and in-market press meetings around U.S.
  • Trade emails providing selling news for wholesale partners

The Final Experience

Each year, Benson has driven 8 million to 15 million earned media impressions for Balletto Vineyards.

The Results (2016-2020)

Food & Wine: RRV Pinot Noir named a “Bottle to Buy”
Wine Enthusiast: Rosé, 2016 Top 100 Wines List
Sunset Magazine: Brut Rosé named a “New Favorite”

Get Started Arrow

More Case Studies

Understanding how we effectively helped our clients

Experience Image

Balletto Vineyards

Explore Arrow
Experience Image

Integrating Earned and Paid Activations

Explore Arrow
Experience Image

Influencer Marketing

Explore Arrow
Experience Image

Campari Group

Explore Arrow

Sign Up for Insights

By submitting your email, you agree to receive Benson's newsletter. You can unsubscribe at any time. Please read our Privacy Policy to learn more about how we protect you and your data.