Balletto Vineyards, a respected and established grape grower in the Russian River Valley, California, retained Benson in 2015 to hone brand messaging around its emerging wine brand. The project evolved into a national PR campaign for the winery, wines and family owners.
After converting their family-owned farmland to estate vineyards, Balleto Vineyards has earned a reputation for producing premium wines that highlight the distinctive flavors of their grapes and the inherent qualities of their terroir. To ensure the quality of their brand reflected the quality of their wines, Balleto Vineyards began working with the Benson team in 2015, crafting their brand messaging and ultimately raising the brand profile with a nationwide PR campaign.
A thorough brand messaging plan helped to align the whole team under one core message: a family-operated Pinot Noir specialist in Russian River Valley.
Each year, Benson has driven 8 million to 15 million earned media impressions for Balletto Vineyards.
The Results (2016-2020)
Food & Wine: RRV Pinot Noir named a “Bottle to Buy”
Wine Enthusiast: Rosé, 2016 Top 100 Wines List
Sunset Magazine: Brut Rosé named a “New Favorite”