Benson’s PR engagement with WX Brands, a top 20 U.S. wine company, has expanded to include the 100,000+ case portfolio of wines from the Niven family, widely considered as the pioneers of the Edna Valley AVA. In January, WX Brands announced the purchase of the portfolio, including True Myth, Tangent, Baileyana, and Zocker.
These additional wineries join Benson’s national PR campaign for current client, WX Brands: Bread & Butter Wines, the Jamieson Ranch Vineyards portfolio (Double Lariat, Reata, Silver Spur, Whiplash and Light Horse), Chronic Cellars, Our Daily Wines, Jelly Jar, and Reckless Love Wines.
From the Acquisition Press Release
“The Niven family has farmed in Edna Valley for more than 40 years. Their understanding and love of the region is reflected in the wines they produce,” said WX Brands President and CEO Peter Byck. “With their quality, regional focus, and price segments, this collection of consumer and trade favorites fits perfectly into our existing portfolio of nationally distributed wines. WX Brands is proud to carry on the Niven legacy.”
The Niven family developed a diverse portfolio of wine that focused on exploring the endless potential of Edna Valley and the Central Coast and in the process established the region as a credible and highly-sought-after source for cool-climate grape varieties.
- Baileyana was founded more than 30 years ago to reflect the best of cool climate varietals. Refined, rich, and balanced, Baileyana wines exhibit the best of Edna Valley’s unique climates. (Price range: $25-50)
- True Myth takes advantage of the rich and fertile soils of California’s Central Coast. The wines embrace the best of San Luis Obispo County – Chardonnay from the cool ocean influenced Edna Valley and Cabernet Sauvignon from the rugged terrain of Paso Robles. (Price range: $18-55)
- Tangent wines explore cool climate, alternative white wines from Edna Valley, the coolest AVA in California. The focus is on fresh, easy-drinking white wines that are extremely food friendly. (Price range: $17-32)
- Zocker means ‘gambler’ in German. The Niven family took a gamble that Edna Valley could produce Grüner Veltliner and the result is a food-friendly wine worthy of a gamble. (Price: $20)