This author has not written his bio yet.
But we are proud to say that Sarah Jones Gillihan contributed 3 entries already.
PR = Marketing All too often public relations is viewed as some other-worldly practice out on its own. For many companies, PR is Pluto. Sure, communications practitioners have slightly different audiences and timelines, but PR needs to be at the table when discussing new marketing communications and sales initiatives. The result is a more fully […]
I love a good sunset photo; who doesn’t? Sunsets are beautiful and often transport us back to a relaxing moment. But I am about to tell you why they often don’t work for your wine marketing and PR materials. Can you tell which one of the three photos is our client’s vineyard? Of course you […]
Which newspaper has a larger print circulation: The San Francisco Chronicle or the San Jose Mercury News? Would it surprise you to know that the Mercury News has nearly 3 times the circulation of the Chronicle? Or that the Mercury News is in the top 5 U.S. newspapers by circulation and the Chronicle doesn’t crack […]
INTEGRATED MARKETING FOR
THE WINE AND SPIRITS INDUSTRY
© 2022 BENSON MARKETING GROUP LLC
OREGON
19139 Gateway Loop
Bend, Oregon 97702 USA
917.633.6002
NEW YORK
2 Park Avenue
Suite 2048
New York, New York 10016 USA
917.633.6002
Sign up for Benson’s Newsletter Subscribe
Our periodic emails promise practical insights to help you sell, connect with your trade partners, and engage consumers. Sign up now and download our presentation, “Marketing Communications Guidelines" to help organize your marketing teams.