Entries by Jeanne Peron

New Office for Benson FR

July 13, 2018 in /by

New Office for Benson FR

Appropriately, Benson France is one of the first companies to move into Lyon’s new gourmet landmark, l’Hôtel Dieu.

Decisions under duress: should you cancel that big wine event?

December 8, 2015 in /by

Paris trade tasting, November 16, 2015 At some point, every marketer faces the difficult decision of whether to cancel an event due to bad weather, a strike or some other problem. So our Paris trade tasting on November 16 – three days after the horrific Paris terrorist attacks – provides a particularly poignant example. We […]