As a wine & spirits marketer, the most fascinating aspect of world travel is discovering cultures through the lens of drinking. It was no different on my recent journey to Singapore and Myanmar (formerly Burma). Singapore has one of the highest GDPs per capita (almost $56,000 US); Myanmar has one of the lowest (just over […]
Author Archive for: jeanettekwok
About Jeanette Kwok
This author has not written his bio yet.
But we are proud to say that Jeanette Kwok contributed 4 entries already.
Entries by Jeanette Kwok
What is the most cost-effective way to reach your consumer in todayâ€™s digital world? In the ever-shifting landscape of print and digital marketing, itâ€™s important to know where you get the most bang for your buck. At the same time, price isnâ€™t everything; impressions can be actual or potential, and some have more weight with […]
Press trips are a fantastic way to introduce journalists to your brand. There is no substitute for an in person, hands-on experience to communicate your story (although press events in other cities are important too, you can see â€œ5 Tips for Planning Great Press Eventsâ€ here. Recently, the Benson Marketing Group team organized a trip […]
Whether youâ€™re scheduling a lunch, dinner or one-on-one meeting, a well thought out event is a terrific tactic for meeting and keeping up to date with press. Creating a successful event starts with a few simple principles: You Must Educate. Todayâ€™s writer is likely working for themselves as a freelancer, so their time is money […]
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